Bell Fiesta launched



Bell Lager Unveils New Model in Sports Entertainment

……….as the Bell Fiesta promises to be a win for soccer and music fans in Uganda

The Bell Fiesta, scheduled to kick off in a big show at Legends Grounds represents the first ever soccer and music mix event in Uganda aimed at providing the ultimate experience to soccer and music lovers in an atmosphere of fun, competition and excitement.

It is an electrifying concept that involves various fun and challenging team and individual soccer activities like Timed Dribbling, Computer Football Gaming, Inflatable Goal Penalty Shootouts, Foosball and the ultimate thriller – Human Football Table.

Human Table Foosball is a twist to the classic game of football played in a giant life size inflatable version of the old classic Table Football (Foosball) bar game and is one of the most exciting competitive games.

People will get together into teams of 7 and hold onto bars that will limit their movements, much like what we see in foosball. The trick is to use teamwork to win even with these restrictions; it’s fun at its best.

“This is part of Bell Lager’s commitment to deliver to our consumers a creative form of recreation in a world that’s increasingly busy and mundane; we are giving everybody out there something new and fun to look forward to,” said Grace Nshemeire-Gwaku, Uganda Breweries Limited Marketing Director.

Scheduled to be held in over 20 locations in Kampala and selected towns around the country, it is anticipated that over 20,000 spectators and participants will descend on the various Bell Fiesta venues put their teamwork to the test in fun filled evening events.

Uganda’s soccer fans will be treated to an opportunity to become a real-life soccer action figure and compete against your friends in a fun-filled experience

“The Bell Fiesta features more than just the thrilling sports competition and music,” says Robert Nsibirwa, Bell Lager Brand Manager. “It will immerse attendees into the Bell Nation’s electrifying music and entertainment culture.”

Those attending will enjoy captivating music performances from local artists, good food, halftime dancers and cheerleaders, an after party with a live DJ and the chance to win many prizes and giveaways with complements from Bell Lager.

“It is great games, it is great fun and it is 100% Bell Lager,” says Robert. Join in and be part of something amazing!”

 “We want to encourage as many people as possible people from across the country to participate in Bell Fiesta. We are confident that the event will be a fantastic day out with a great program for both sports and music enthusiasts,” added Grace Nshemeire-Gwaku.

In the Bell Nation anything is possible, good times last longer, friendships grow stronger, plans are made and the future shines bright. Sport and Football in particular play a significant role in bringing people together, breaking down barriers and helping people to see and appreciate different perspectives which expounds on the larger Bell Nation Campaign.

The inaugural Bell Fiesta will build on the inclusive nature of football while at the same time provide a platform for people from all backgrounds living to interact, celebrate the rich diversity around them while taking part in the beautiful game.

Entrance to the Bell Fiesta events will be free.