Apple CEO Tim Cook said that the company will continue to innovate and has more game-changing products ahead. Today in a keynote conversation at the D11 Conference, Cook said the same people who brought you the iPhone, iPad, iPod, and maybe even the Mac will have new products coming soon.
Two weeks ahead of Apple’s own Worldwide Developers Conference, speculation has grown about new hardware that could be released at the conference, as well as updates to Apple’s mobile and tablet developer platform with the upcoming release of iOS 7.
“Many people now say that innovation means a new category,” Tim Cook said. “Yes, we’re still a company that’s going to do that… We have some incredible plans that we’ve been working on for a while.”
When pressed on the future of TV, Cook declined to talk about any future products, but he said that there’s a big opportunity to offer a more compelling experience there. Apple has now sold more than 13 million Apple TV devices, about half of which during the past year. But there’s still more that can be done, according to Cook.
“When you look at the TV experience, it’s not an experience that people love,” Cook said. “It’s not an experience that’s been brought up to date for this decade.”