Home Blog Page 49

#IncludeEveryone: Which is Africa’s Best Content App? Here are the #DIAA2019 nominees.

HiPipoNico
-
0
#IncludeEveryone: Which is Africa’s Best Content App? Here are the #DIAA2019 nominees.

In the new world, the audience is only thrilled by cost effective, convenient and demand satisfying products/services. People are on the go, very busy and always multitasking.

These factual characteristics have made mobile phones some of the most sought after digital products. But a mobile phone is nothing without apps. It is the different software applications that make it tick or flop.

Lately, people in Africa are fast changing their consumption of video content. While traditional TV sets are still popular, consumption of mobile TV via APPs is on a drastic rise.

This makes the #DIAA2019 Africa Best Content App a very special one.

Listed in an alphabetical order, the #DIAA2019 nominees for Africa Best Content App are DSTV Now, Kwese iFlix, Netflix and StarTimes ON.

DStv Now is a free app for DStv customers – accessible anywhere, anytime and at no additional cost – all you need is to be an active and paid up DSTV customer. It’s the home of DStv on the move – with the ability to watch Live TV, see the full DStv TV Guide, enjoy DStv Catch Up content and search for your favourites on a variety of devices, from desktop and laptop computers, to a multitude of Android and iOS-based tablets and smartphones. Anyone can download DStv Now, however you do need a DStv login in order to access the app. The content available for viewing and/or downloading depends on your subscription bouquet.

Kwesé iflix is a one stop center for ‘the freshest line-up of live streaming and on-demand sports and entertainment. It’s when, where and how, on your terms. “Because we don’t do “normal” at Kwesé iflix. We only do awesome. Kwesé iflix is entertainment straight to your mobile,” the owners of the APP note. The Kweséiflix mobile software application once downloaded to a smart phone or tablet with a current version of Google Android or current version of Apple iOS installed as its operating system enables a user to access content on that smart phone or tablet.

Mandatory Credit: Photo by Valentin Wolf/imageBROKER/REX/Shutterstock (9903039a)

Netflix is a streaming service that allows signed up members to watch a wide variety of award-winning TV shows, movies, documentaries, and more on thousands of internet-connected devices. With Netflix, you can enjoy unlimited viewing of a variety of content without having to watch a single commercial. Netflix membership is a month-to-month subscription that begins on the date you sign up but comes with a 30 days free trial. To movie and series lovers, this is a popular go to platform.

Described as Africa’s number 1 online video service platform, StarTimes ON is dedicated to providing fresh entertainment and convenient online video service anytime, anywhere and on almost every device. It is used by more than 14 million users, has over 160 live channels, more than 20,000 hours of Video on-demand content and covering at-least 45 countries. Its flagship content includes News, Documentary, Entertainment, Movies, Music and Sports in languages such as English, French, Swahili and Portuguese. Most of its local content comes from Nigeria, Tanzania, Kenya, Uganda, South Africa and Mozambique. After downloading the StarTimes ON APP, its subscription mode is pay per hour/day/week/month. You don’t need to be a StarTimes Digital TV subscriber to subscribe for the StarTimes ON APP.

The overall winner for the #DIAA2019 Africa Best Content App will be determined by a Jury/Research Panel assessment and public survey/vote.

Under the theme #IncludeEveryone, Digital Impact Awards Africa is a platform that promotes Digital Inclusion, Financial Inclusion and Cybersecurity. Precisely; the Awards seek to recognize, celebrate and appreciate different individuals and organizations that are spearheading the use of digital mediums to better serve their communities. There are 16 Uganda and 6 Continental Categories.

HiPipo looks forward to host all the nominees and other players come 20th September 2019 at Kampala Serena Hotel. Contact the #DIAA2019 team to book your attendance package Standard ($1,595) for awards attendance Or Corporate ($3,450), Corporate Branded ($5,200) that will give you access to Include Everyone – Digital and Financial Inclusion Summit and Panel discussions with Digital Leaders.

#CBAVintageCarShow19: Cars and Bikes take Uganda back to the old-gold days.

HiPipoNico
-
0
#CBAVintageCarShow19: Cars and Bikes take Uganda back to the old-gold days.

Colour and Pomp was the order of the day at the 8th Uganda Vintage and Classic Auto Show held on 27th July, 2019 at the Sheraton Kampala Hotel.

The event was a showcase of the ‘old is gold’ cars and motor-bikes, many of which are no longer highly demanded by the current market. It attracted revelers, both young and old and was not short of special moments.

“It is my first time to be here and guess what, these are master pieces. The owners have maintained these machines very well. But again, it proves that things of those days were of better quality than what is on the market today. You purchase a car today and in 2 years, it is crap,” Charlotte Neeza noted.

Dr. John Niwagaba, the chairman of the Vintage Classic auto show noted that 2019 had massive improvements in all aspects including among others “registering of over 100 cars and introducing new categories such as the motor bikes section which had above 10 exhibitors.”

More than 20 awards were given out to winners in different categories with Wolseley 1937 owned by Calvin Kaggwa being crowned the 2019 best vintage car.

The 2019 Uganda Vintage Cars show was supported by Commercial Bank of Africa (CBA) , Vivo Energy, Automobile Association of Uganda (AAU), Nairobi`s Concours d`Elegance, Uganda Tourism Board , Liquid Telecom, Singleton, NBS TV, NXT Radio, Events Warehouse, Cocacola, RwandAir and Sheraton Kampala Hotel.

#IncludeEveryone: Who should be the #DIAA2019 Digital Brand of the Year?

HiPipoNico
-
0
#IncludeEveryone: Who should be the #DIAA2019 Digital Brand of the Year?

Innovation, execution, publicity and perception are just four of the key qualities that may win one steadfast brand the #DIAA2019 Digital Brand of the Year honour.

Digital Brand of the Year is the topmost accolade and is taken by a brand which best used digital/tech to come up with and execute innovative ideas, achieve exceptional marketing success and ultimately boosted digital-financial inclusion in the past 12 months.

The nominees for this category were recently released with the overall winner set to be announced on 20th September at Kampala Serena Hotel. The shortlisted brands for the #DIAA2019 Digital Brand of the Year are Airtel Uganda, Centenary Bank, dfcu Bank, MTN Uganda, Stanbic Bank and Standard Chartered Bank.

Here is a summarized case for why each of them is a deserving nominee.

Airtel Uganda has had a great digital year highlighted by the countrywide 4G presence, Airtel My Hustle series, and consistent use of digital media for marketing, public relations and customer experience.

Centenary Bank is fortunes in the digital world continue to change for the better. Between early 2018 and now, they have rolled out several digital first products/services including CenteMobile Loans, and CenteVisa. They are vigorously using digital media for marketing, public relations and customer experience.

dfcu bank has in the last 12 years continued to aggressively preach the digital-financial inclusion gospel. Their stand-out acts are Battle for Cash and Women in Business. Using digital media for marketing, public relations and customer experience is a given for them.

MTN Uganda continued to cement its digital first status. Its youth proposition – MTN Pulse continued to gain ground in entrenching use of technology among the youth. MTN MoMoPay virtual Card is changing payments while their use of digital media for marketing, public relations and customer experience is admirable.

Stanbic Bank is fast growing its digital presence. Their resoluteness in the digital space is both tactical and deliberate. Some of their biggest highlights in the digital world are Online Bank Account Opening, Blue Weekends and National Schools Championship. Of course, Stanbic Bank is greatly using digital media for marketing, public relations and customer experience.

Standard Chartered Bank continued to be innovative in the digital space. Its online banking is admired by many while products/services such as Straight2bank Liquidity Management are changing the face of banking. Standard Chartered continued to use digital media for marketing, public relations and customer experience.

We can talk about these brands until the animals return home, but who will be crowned brand of the year?

The overall winner for the #DIAA2019 Digital Brand of the Year will be determined by a Jury/Research Panel assessment and public survey/vote.

Under the theme #IncludeEveryone, Digital Impact Awards Africa is a platform that promotes Digital Inclusion, Financial Inclusion and Cybersecurity. Precisely; the Awards seek to recognize, celebrate and appreciate different individuals and organizations that are spearheading the use of digital mediums to better serve their communities.

HiPipo looks forward to host all the nominees and other players come 20th September 2019 at Kampala Serena Hotel. Contact the #DIAA2019 team to book your attendance package Standard ($1,595) for awards attendance Or Corporate ($3,450), Corporate Branded ($5,200) that will give you access to Include Everyone – Digital and Financial Inclusion Summit and Panel discussions with Digital Leaders.

 

 

#IncludeEveryone: Here are the nominees for #DIAA2019 Best Digital Awareness Initiative.

HiPipoNico
-
0
#IncludeEveryone: Here are the nominees for #DIAA2019 Best Digital Awareness Initiative.

With thousands of Ugandans unemployed; entrepreneurship and financial literacy projects are always a plus to the nation. Through such initiatives, more Ugandans are empowered and motivated to engage in self-employment and also make sound financial discussions.

The last 12 months were action packed with several such projects implemented across the country. We salute all those doing everything within their means to empower more Ugandans mainly the Youth, Women and People with Disabilities (PWDs).

The nominees for the #DIAA2019 Best Digital Awareness Initiative (Financial Literacy, Technologies, Entrepreneurship) are Airtel My Hustle, Blu Advisory by Blu Flamingo Digital Africa, Community Banking Using the Pride Mobile Banking App, CryptoSavannah Blockchain Literacy, DFCU Battle for Cash, NSSF Friends with Benefits Season 3 and Stanbic National Schools Championship.

Airtel My Hustle is a web series that shares stories of budding entrepreneurs in Uganda whose businesses are powered by Airtel Internet and Airtel Money. In Season 1, several young entrepreneurs shared their stories on how Airtel Internet was improving their businesses. After 29 episodes and over 1.2 million views, #AirtelMyHustle Season One closed in May 2019. Entrepreneurs with the most inspiring stories and highest number of votes walked away with lots of prizes including UGX 5,000,000 (five million) each for the top 3 hustles.  Season 2 kicked off in July 2019 and is underway.

#BluAdvisory is a platform created by Blu Flamingo – a digital PR and Marketing agency to shine a light on young entrepreneurs and SMEs in Uganda and around Africa, give helpful content to Business owners on how to push their brands online but also to grow Blu Flamingo’s audience. Blu Advisory is implemented through selecting a topic and a host who goes ahead to present in a VLOG every first Friday of the month. In all, Blu Advisory is a plus to Uganda’s young Entrepreneurs as it tackles several topical issues about digital marketing and public relations.

In a bid to foster convenience for the customers, Pride MicroFinance launched its Mobile Phone banking platform in 2015. With this platform, customers have been able to pull and push money on to their accounts easily and conveniently. After registering at any Pride Micro Finance branch, clients can than access the platform through USSD *250# or downloading the {ride Micro Finance app via Google play. The fusion of mobile banking into our community banking model now enables the un-banked rural populace to tap into the benefits accorded by formal financial institutions to clients. With this innovation, many rural individuals and businesses are able to save and access loans to grow their enterprises. As of June, 2019, 40,000 clients were accessing loans through the phone (USSD or APP), without having to travel long distances to the branch offices.

CryptoSavannah Blockchain Literacy is spearheaded by CryptoSavannah; a technology company at the forefront of the blockchain and innovation ecosystem in Africa. Since 2017, the team at CryptoSavannah have been developing blockchain solutions, advising governments and the private sector, and attracting blockchain and crypto companies from around the world to invest in Africa. The CryptoSavannah team also led in organizing Africa’s largest blockchain conference in May 2018. They also held a second consecutive event; the 2019 Africa Blockchain Conference in July 2019 in Kampala. It is crystal clear that CryptoSavannah is taking the lead in popularizing blockchain technology in Uganda.

dfcu Bank Battle for Cash competition focuses on promoting a savings culture in Uganda. The competition is powered by dfcu Bank in partnership with NTV Uganda and Price Waterhouse Coopers (PwC). The first phase that ended on Friday, 24th August 2018 focused on the call for entries from existing dfcu Investment Clubs and new Clubs that were able to open accounts before the deadline. The second phase was a TV show that aired every Sunday from 6:00pm to 7:00pm on NTV. Out of the 20 dfcu Investment Clubs that qualified for the show, 10 made it to the final stage, with the overall winners crowned in December 2018.

Stanbic National Schools Championship; an initiative of Stanbic Bank Uganda was an exciting competition that saw over 3,000 students from 40 secondary schools participate in a series of educational activities from class debates, quiz competitions and dynamic group projects. The competition aimed at encouraging and challenging the students in critical thinking and providing exposure to vast knowledge beyond the class room. It is a noble cause that also improves the students’ appreciation of banking and its role in financial inclusion.

Now in season 3, NSSF Friends with Benefits program is a financial literacy campaign that is run through a televised show to showcase members who got their money from NSSF and have made prudent financial and investment ventures that are transforming their lives or the community around them. It attracts hundreds of NSSF beneficiaries as the overall winner takes home UGX 30 million, 1st runner up UGX 15 million and second runners up UGX 10 million. Season 3 is on-going until 8th December, 2019

The overall winner for the #DIAA2019 Best Digital Awareness Initiative (Financial Literacy, Technologies, Entrepreneurship) will be determined by a Jury/Research Panel assessment and public survey/vote.

Under the theme #IncludeEveryone, Digital Impact Awards Africa is a platform that promotes Digital Inclusion, Financial Inclusion and Cybersecurity. Precisely; the Awards seek to recognize, celebrate and appreciate different individuals and organizations that are spearheading the use of digital mediums to better serve their communities.

HiPipo looks forward to host all the nominees and other players come 20th September 2019 at Kampala Serena Hotel. Contact the #DIAA2019 team to book your attendance package Standard ($1,595) for awards attendance Or Corporate ($3,450), Corporate Branded ($5,200) that will give you access to Include Everyone – Digital and Financial Inclusion Summit and Panel discussions with Digital Leaders.

#IncludeEveryone: A quick look at the #DIAA2019 nominees for Best E-Service and E-Commerce.

HiPipoNico
-
0
#IncludeEveryone: A quick look at the #DIAA2019 nominees for Best E-Service and E-Commerce.

It is a very fast world and time is of great essence. As such, thousands of Ugandans now prefer online transactions. Lately, services such as Uber, Safe Boda and Online Betting are very popular.

In the same spirit, thousands of Ugandans are now shopping from online stores and making payments digitally. Several entities have equally moved from physical transactions to e-service and e-commerce.

The nominees for the #DIAA2019 Best E-Service/E-Commerce are Jumia, NWSC, Spare-Wo, UMEME and URA.

Jumia is with no doubt the largest online marketplace in Uganda. Its e-commerce menu covers all major product categories which include clothing, footwear, mobile phones, computers, jewellery, watches, electronics, home & living, health & beauty, kids & baby accessories, toys, books & media, food & beverages, sports & outdoors and many more. The Jumia Black Friday has become an annual activity that customers look out for because it offers very crazy discounts. Jumia allows cash on delivery, mobile money and card payments.

National Water and Sewerage Corporation (NWSC) phased out cash offices and all customers are now paying through different electronic options such as e-water at any of the partnering banks, Direct Debit, MTN Mobile Money, UTL M-Sente, Airtel Money, EzeeMoney, and PayWay among others. NWSC customers that have signed up for e-Services are also able to complete registration processes within 5 minutes, get monthly statements and transactions details among other benefits.

SpareWo is an online one stop center for ‘all your Spare Part needs.’ The SpareWo team takes pride in selling genuine car spare parts and accessories through their website – www.sparewo.ug. Edrine Ssempebwa, the founder of SpareWo notes that his company partners with a number of merchants locally and international to provide the best prices on their website. SpareWo accepts mobile money and cards payments.

Umeme’s e-service platform is My UMEME. With My UMEME, customers get online self-service. The platform improves interactions with the Help & Support team enabling customers to create, follow up & monitor any incident or issue requests. It is a personalized experience that enables Umeme customers to pay bills online, manage their accounts, see location electricity schedules for road shedding, submit new connections requests, report any incidents and get any other online support that you may need.

Uganda Revenue Authority (URA) provides robust e-services that enable customers to register for taxes make tax related payments, verify motor vehicle details, clear stamp duty and access any tax related forms among other things.

The overall winner for the #DIAA2019 Best #DIAA2019 Best E-Service/E-Commerce will be determined by a Jury/Research Panel assessment and public survey/vote.

Under the theme #IncludeEveryone, Digital Impact Awards Africa is a platform that promotes Digital Inclusion, Financial Inclusion and Cybersecurity. Precisely; the Awards seek to recognize, celebrate and appreciate different individuals and organizations that are spearheading the use of digital mediums to better serve their communities.

HiPipo looks forward to host all the nominees and other players come 20th September 2019 at Kampala Serena Hotel. Contact the #DIAA2019 team to book your attendance package Standard ($1,595) for awards attendance Or Corporate ($3,450), Corporate Branded ($5,200) that will give you access to Include Everyone – Digital and Financial Inclusion Summit and Panel discussions with Digital Leaders.

#IncludeEveryone: Here are the nominees for #DIAA2019 Best Digital Embrace by Non-Consumer Facing Brands.

HiPipoNico
-
0
#IncludeEveryone: Here are the nominees for #DIAA2019 Best Digital Embrace by Non-Consumer Facing Brands.

It’s impossible to argue against digital media’s impact as an efficient and effective method for connecting brands and consumers. Efforts undertaken by consumer facing brands such as telecoms, online stores, fast foods, beauty products, hospitals and banks among others are great examples of how a brand can benefit when it opens its doors and welcomes consumer interaction. Digital Customer Experience is real and most consumer facing brands now mind a great deal about it.

But what about the non-consumer facing brands which from their works are seen as some regulators, serve specific niches and mostly don’t interface with final consumers on a daily.

“Non-consumer facing companies realize there are clear benefits to implementing a social media strategy, but what do they need to do to achieve success? The truth is, the social media strategy, processes, and principles, don’t really change much depending on your company type and size.” Mark Wallace, a renowned digital expert once said.

The nominees for the #DIAA2019 Best Digital Embrace by Non-Consumer Facing Brand are CAA Uganda, FUFA, IRA Uganda, UEGCL and UNRA.

For the fact, air transport is largely digital driven. As such, The Uganda Civil Aviation Authority (UCAA aka CCA-Uganda); the regulatory body of Air Transport in Uganda is by all means expected to be a digital first establishment. Even though, its website is up to date with latest air transport content, its outlook/design needs some makeover. UCCA is also active across Social Media mainly Twitter, Facebook, and YouTube.

Federation of Uganda Football Association (FUFA) has over the years incorporated digital/tech in its activities. FUFA’s embrace for digital media is equally commendable. Well as its website is updated with the latest multi-media content relating to the game of football in Uganda, an outlook/design revamp would offer much better digital customer experience to the site visitors. FUFA is very active on Facebook, Twitter and YouTube.

As a regulator for the insurance industry, the Insurance Regulatory Authority (IRA-Uganda) continues to improve its digital customer experience with good effort put on website content updates, and Facebook. However, more needs to be done including a website revamp and more use of Twitter.

The Uganda Electricity Generation Company Limited (UEGCL) is implementing a strong digital strategy. Its website is user friendly, strong on visuals, illustrative of its mandate and always updated. UEGCL is also very strong on Social Media mainly YouTube, Facebook and Twitter.

Because seeing is believing, visuals always sell more in the digital world. The Uganda National Roads Authority (UNRA) has a visually strong, multimedia and updated website- telling the story of what this agency does. UNRA is also active on Social Media particularly WhatsApp, Facebook, and Twitter.

The overall winner for the #DIAA2019 Best Digital Embrace by Non-Consumer Facing Brand will be determined by a Jury/Research Panel assessment and public survey/vote.

Under the theme #IncludeEveryone, Digital Impact Awards Africa is a platform that promotes Digital Inclusion, Financial Inclusion and Cybersecurity. Precisely; the Awards seek to recognize, celebrate and appreciate different individuals and organizations that are spearheading the use of digital mediums to better serve their communities.

HiPipo looks forward to host all the nominees and other players come 20th September 2019 at Kampala Serena Hotel. Contact the #DIAA2019 team to book your attendance package Standard ($1,595) for awards attendance Or Corporate ($3,450), Corporate Branded ($5,200) that will give you access to Include Everyone – Digital and Financial Inclusion Summit and Panel discussions with Digital Leaders.

#IncludeEveryone: A look at the nominees for #DIAA2019 Commendation for Trade Digitization.

HiPipoNico
-
0
#IncludeEveryone: A look at the nominees for #DIAA2019 Commendation for Trade Digitization.

Like the case of 2018 edition, the 2019 Digital Impact Awards Africa (#DIAA2019) has the Commendation for Trade Digitization category.

The difference though is that while in 2018, this category had no nominees and the winner selected by the Awards Jury; this year, the category has nominees and the winner will come from a combined public vote/jury assessment.

The Commendation for Trade Digitization seeks to recognize and appreciate an individual, government or non-government agency that is spearheading the digitalization of trade through introducing, funding, facilitating and supporting the use of technology to improve trade in Uganda.

The three nominees for Commendation for Trade Digitization are the Uganda Electronic Single Window, the Uganda Trade Information Portal and the extension of the Regional Electronic Cargo Tracking system (RECTs) from Uganda to Democratic Republic of Congo (DRC).

RECTs extension to DR Congo.

On 9th July, 2019; the DRC Directorate of Customs and Excise (DGDA) and the Ugandan Revenues Authority (URA) signed the Regional Electronic Cargo Tracking system (RECTs) standards operating procedures, marking the launch of the RECTs control centre extension to DRC cargo. RECTs is now operational in Kenya, Uganda, Rwanda and now DRC with Congo’s control station hosted in Kampala.

The introduction of an electronic cargo tracking system to the Northern Corridor from Mombasa to DR Congo is expected to reduce transit costs by reducing lengthy transit times caused by physical checks in transit countries and across the DRC territory. The system will also reduce the risk of freight diversion between the place of origin and checkpoints. As a result, it will effectively combat fraud and increase tax revenues. The RECTS will also benefit the eastern Africa region as a whole in which goods to or from DRC will transit including; Uganda, Rwanda, Burundi and Kenya.

This RECTs extension project is facilitated by TradeMark East Africa (TMEA) through a USD 642,000 fund from the Department of International Development (DFID).

Uganda Trade Information Portal.

Launched in November 2018, the Uganda Trade Information Portal (www.ugandatrades.go.ug) is a trade facilitation digital platform providing access to fully transparent practical step-by-step guides to the licenses, pre-clearance permits and clearance formalities for the most traded goods (exports, imports and goods in transit) in and out of Uganda. At each step, the trade portal tells the user where to go, who to see, what documents to bring, what forms to fill, what costs to pay, what law justifies the step and where to complain to in case of a problem.

The Trade Information Portal is implemented by the Ministry of Trade Industry and Cooperatives (MTIC) and the National Trade Facilitation Committee, in partnership with the East African Community Secretariat (EAC) and with support from United States Agency for International Development (USAID), TradeMark East Africa (TMEA), United Nations Conference on Trade and Development (UNCTAD) and International Trade Centre (ITC).

A user checks out the Uganda Trade Information Portal through a tablet.

Uganda Electronic Single Window.

The Uganda Electronic Single Window (www.singlewindow.go.ug) is a trade platform that lets Traders, Clearing and Forwarding firms submit and process import, export and transit related trade documents electronically while enabling real-time exchange and sharing of information and documentation between various customs and cross border agencies.

With the Uganda Electronic Single Window, traders are now able to clear and forward goods in record time, handle less paperwork, reduce their transaction costs and e-track shipments across borders via any internet enabled device.

As of May 2019, the Uganda Electronic Single Window had already connected and interlinked 16 trade facilitation agencies. These include Uganda National Drug Authority, Uganda National Bureau of Standards, and Uganda Coffee Development Authority. More are to be added.

The Uganda Electronic Single Window is implemented by Ministry Of Trade, Industry and Co-operatives and Uganda Revenue Authority. It is funded by Danida through TradeMark East Africa.

The overall winner for the #DIAA2019 Commendation for Trade Digitization will be determined by a Jury/Research Panel assessment and public survey/vote.

Under the theme #IncludeEveryone, Digital Impact Awards Africa is a platform that promotes Digital Inclusion, Financial Inclusion and Cybersecurity. Precisely; the Awards seek to recognize, celebrate and appreciate different individuals and organizations that are spearheading the use of digital mediums to better serve their communities.

HiPipo looks forward to host all the nominees and other players come 20th September 2019 at Kampala Serena Hotel. Contact the #DIAA2019 team to book your attendance package Standard ($1,595) for awards attendance Or Corporate ($3,450), Corporate Branded ($5,200) that will give you access to Include Everyone – Digital and Financial Inclusion Summit and Panel discussions with Digital Leaders.

#IncludeEveryone: The #DIAA2019 Award for the Best Digital Powered Campaign goes to?

HiPipoNico
-
0
#IncludeEveryone: The #DIAA2019 Award for the Best Digital Powered Campaign goes to?

Digital Media is fast growing as a strong media for marketing and public relations.  A cost analysis for media (Radio, TV, Print and Digital) shows that Digital media has the lowest cost per a thousand, more measurable with good return on investment and allows feedback – real time or delayed. Digital Media when well used combines all other media as it allows text, voice, still images and videos.

Nonetheless, Radio is still the most popular, while Print and TV give higher and believable PR value. Or do they?

The #DIAA2019 Award for the Best Digital Powered Campaign seeks to reward a marketing campaign that was either totally digital or relayed heavily on digital tools in its execution. Some of the things being looked out for are what digital tools were used, how frequent were these tools used, and what traditional-new media synergies were introduced along the way.

The nominees for the #DIAA2019 Award for Best Digital Powered Campaign are Bell Jamz Listeners Party, Jumia Black Friday, Stanbic Blue Weekends, Tukonectinge with Pepsi and Ug Mix Maestro.

The Bell Jamz Listeners Party is a monthly music event that was introduced in February 2019. Every month, a selected musician or group of musicians is hired by Bell Jamz to perform for fans. Bell Jamz Listeners Parties are largely promoted across social media, mainly Facebook, Twitter and Instagram.  They have a great customers’ involvement enabled by the adoption of digital channels.

The Jumia Black Friday is an annual event where customers enjoy crazy discounts on goods shopped online via Jumia Online Stores.  The 2018 Jumia Black Friday ran from 16th November to 7th December. According to available traffic statistics, “there were 1.6m website sessions. Roughly 85% of people accessed the Jumia website through mobile devices with a significant increase in the popularity of the Jumia app too.”

Stanbic Blue Weekends is a lifestyle platform that allows customers to pay and enjoy discounts at various places of convenience, through Stanbic points of sale (POS) terminals and digital channels across the country. It is enjoyed by Stanbic Bank visa card holders, Stanbic Bank Digital Banking customers using *290# and the Stanbic App. Stanbic Blue Weekends is a 360 digital campaign.

In April 2019, Crown Beverages Limited (CBL) launched a ‘UGX 4 billion’ campaign branded Tukonectinge with Pepsi. Through the campaign, Pepsi has been rewarding its consumers with a total of; 24 fully-paid trips to Dubai in the United Arab Emirates, 25 Toyota Wish cars, 24 Home Fridges as well as instant mobile money cash and airtime in different denominations, among other prizes. The campaign has a strong use of digital/tech in its execution including USSD codes, mini APP/website for online interactions and social media.

UG Mix Maestro is a platform introduced by Uganda Waragi to celebrate unique talent that deejays have to offer. It is hosted on different dates and different locations across the country. In the last one year, the UG Mix Maestro has had a strong adoption of digital media as part of its promotion.

The overall winner for the #DIAA2019 Best Digital Powered Campaign will be determined by a Jury/Research Panel assessment and public survey/vote.

Under the theme #IncludeEveryone, Digital Impact Awards Africa is a platform that promotes Digital Inclusion, Financial Inclusion and Cybersecurity. Precisely; the Awards seek to recognize, celebrate and appreciate different individuals and organizations that are spearheading the use of digital mediums to better serve their communities.

HiPipo looks forward to host all the nominees and other players come 20th September 2019 at Kampala Serena Hotel. Contact the #DIAA2019 team to book your attendance package Standard ($1,595) for awards attendance Or Corporate ($3,450), Corporate Branded ($5,200) that will give you access to Include Everyone – Digital and Financial Inclusion Summit and Panel discussions with Digital Leaders.

CBA, Vivo Energy give UGX. 10m boost to Vintage and Classic Auto Show

HiPipoNico
-
0
CBA, Vivo Energy give UGX. 10m boost to Vintage and Classic Auto Show

July 23rd, 2019 Kampala, Uganda- Commercial Bank of Africa (CBA) together with Vivo Energy have today announced a total of UGX. 10 million boost to the Uganda Vintage and Classic Auto Show set to take place on 27th July, 2019 at the Sheraton Kampala Hotel.

Speaking at the handover ceremony at Shell Bugolobi, Gerald Muhereza, CBA Executive Director said;

“We are proud of our continued partnership with the Uganda Vintage and Classic Auto show and as had earlier been communicated that we would announce our cash contribution, we are giving away 5 million shillings to the 3 top winners, to enable them enjoy his stay in Gaungzhou in China, courtesy of RwandAir.”

Vivo Energy Uganda Emmanuel Ssebunya, Brand Manager- Fuels while handing over the company’s contribution commitment at the same event said that;

“We are delighted to take part in this year’s Vintage and Classic Auto Show, thanks to our longtime friends and partners, CBA. This year we are committing 5 million shillings’ worth of our premium Shell V Power fuel that the drivers will use especially in the snail trail that we are all excited to see.”

Dr. John Baptist Niwagaba, the Uganda Vintage and Classic Auto Show Chairman welcomed the new sponsor and packages, Vivo Energy on board and reassured both sponsors, car owners and the show revelers of an unforgettable experience.

“The Vintage and Classic Auto show continues to receive immense support year on year and we are forever indebted especially to CBA which continues to pull its friendships and partnerships to see to it that the show is a success. This year, we have already registered over 60 cars that will be competing at the show with seven driving in from Nairobi. With all this support, there is no room left for disappointments. You can be certain that this year will be bigger and better than any show we’ve had before and we definitely can’t wait to see you all there.”

A snail trail of the competing cars will be held on the eve of the event, July 26th, 2019 between 12:00am to 2pm from Shell Bugolobi to the Sheraton Kampala Hotel Gardens.  This has been coordinated with Uganda Police to ensure security and non-interruption of traffic on the chosen route, whose map will be shared pre-event via social media platforms; Twitter, Facebook and Instagram- (@VintageCarsUG )

The show is endorsed by the Automobile Association of Uganda (AAU), Nairobi`s Concours d`Elegance and Uganda Tourism Board and also supported by Liquid Telecom, Singleton, NBS TV, NXT Radio, Events Warehouse, Cocacola, RwandAir and Sheraton Kampala Hotel.

#IncludeEveryone: Which of these #DIAA2019 Disruptive Innovation Nominees thrilled you?

HiPipoNico
-
0
#IncludeEveryone: Which of these #DIAA2019 Disruptive Innovation Nominees thrilled you?

“Every once in a while; a new technology, an old problem and a big idea turn into an innovation,” Dean Kamen once said.

In the last one year, several innovations were introduced on the Ugandan market. In the digital and financial inclusion space, a lot of improved solutions came on board with a solo intention of improving the lives of users.

The #DIAA2019 Disruptive Innovation Category seeks to reward a digital or financial inclusion advancement that was introduced and has since led to a business unusual feeling in the sub-sector it serves. Yes, they are disruptive but for positive reasons.

Because many of these innovations are new, they may require time and big budgets before they fully sink in to the market. But in principle, they are good but also pro-development.

Further, following Everett Rogers’ Diffusion of Innovation theory, these Innovations must definitely follow an acceptance path from Innovators to Early Adopters, Early Majority and Late Majority. There are also Laggards whose rigidity and conservative behaviour means that they may not use these life changing products and services.

The nominees for #DIAA2019 Disruptive Innovation are Citimasta App: Traffic Update and Route Planner, MTN MoMoCard: Virtual Card to Shop or Make Payments, SafeBoda Pairing: Get the Nearest Rider, Standard Chartered Bank: Straight2bank Liquidity Management, YO TV: Online Television Without Commitments and StarTimes ON: Online Video Anytime, Anywhere with Any Device.

Traffic Jam is one of the most nagging things on Kampala roads. The other is dust and pot holes mainly on the outskirts of the city. Citi Masta APP is the solution to Traffic Jam as it enables drivers to know which route is moving and which one is not moving around Kampala. This in turn helps them to make informed decisions on why to pass or not. The Citi Masta APP can be downloaded from Google Play and APP stores.

The MTN MoMocard is a virtual card available to MTN customers that enables them to perform online transactions with funds from their MTN MoMo wallet. It is implemented in parternship with Mastercard. This MTN Momocard has a maximum value of UGX 3 million valid for 30 days. MTN Uganda Mobile Money customers simply dial *165*70# to get started.

SafeBoda has with no doubt revolutionized Uganda’s Boda Boda business. With more than 12,000 riders, the company’s better days are ahead.  One year ago, SafeBoda added an interesting feature on its APP named Pairing. The pairing feature allows passengers to spot a Safeboda rider, stop him/her, enter the rider’s helmet number into the app, match with them instantly and then embark on a professional ride up to the customer’s destination. The Pairing feature is not only time saving but also allows the passenger to choose a preferred rider. Truth is that SafeBoda passengers love this feature.

Standard Chartered’s Straight2Bank is a fully-integrated internet banking platform that caters for transacting and reporting needs across cash management, foreign exchange and trade finance for a customer, all at a click. It is giving Standard Chartered customers a variety of benefits.

YOTVChannels is an innovative app that allows you to access the best of Ugandan live television, radio, music and other multi-media content on your phone, tablet or computer anywhere, anytime. It is a one stop center for over 50 TV and Radio channels – local and international currently with more others continuously added on.

Described as Africa’s number 1 online video service platform, StarTimes ON is dedicated to providing fresh entertainment and convenient online video service anytime, anywhere and on almost every device. It is used by more than 14 million users, has over 160 live channels, more than 20,000 hours of Video on-demand content and covering at-least 45 countries. Its flagship content includes News, Documentary, Entertainment, Movies, Music and Sports in languages such as English, French, Swahili and Portuguese. Most of its local content comes from Nigeria, Tanzania, Kenya, Uganda, South Africa and Mozambique. After downloading the StarTimes ON APP, its subscription mode is pay perhour/day/week/month. You don’t need to be a StarTimes Digital TV subscriber to subscribe for the StarTimes ON APP.

The overall winner for the #DIAA2019 Disruptive Innovation will be determined by a Jury/Research Panel assessment and public survey/vote.

Under the theme #IncludeEveryone, Digital Impact Awards Africa is a platform that promotes Digital Inclusion, Financial Inclusion and Cybersecurity. Precisely; the Awards seek to recognize, celebrate and appreciate different individuals and organizations that are spearheading the use of digital mediums to better serve their communities.

HiPipo looks forward to host all the nominees and other players come 20th September 2019 at Kampala Serena Hotel. Contact the #DIAA2019 team to book your attendance package Standard ($1,595) for awards attendance Or Corporate ($3,450), Corporate Branded ($5,200) that will give you access to Include Everyone – Digital and Financial Inclusion Summit and Panel discussions with Digital Leaders.

1...484950...153Page 49 of 153
© Newspaper WordPress Theme by TagDiv