In our review for #DIAA2019 Best Digital Customer Experience in Financial Services, Telecom and IT Sectors, we gave an elaborate definition for Customer Experience.
Liferay – a digital experience software/platform defines Digital Customer Experience as the sum of digital interactions between a customer and a company and the resulting impression that a customer walks away with.
“The broad umbrella of customer experience (CX) can cover anything from traditional customer service channels to new digital interfaces that people use to interact with companies. Digital customer experience (DCX) focuses on the latter, including both front-end services and back-office process optimization that ultimately benefits customers.”
The nominees for #DIAA2019 Best Digital Customer Experience for Utilities and Government Services are KCCA, NSSF, NWSC, UMEME and URA.