Telecoms operating with in Uganda have continued to accelerate their activities on Facebook as means to allure more subscribers and fans.
The increased activity comes at the back of ever growing internet and particularly Facebook usage.
Facebook has in the last one year become one of the main advertising platforms for brands in Uganda thanks to its interactive and immediate feedback it generates about any campaign.
Today, more than 537,000 Ugandans are using Facebook, a number that will continue to grow as internet becomes more reliable, affordable and accessible. Altogether, Uganda has about 5 million internet users.
By February 18, 2013, MTN Uganda continued to be the most popular telecom on Facebook in both total fans and local fans numbers. MTN Uganda official page on Facebook had 89,388 likes altogether. Of these, 63,664 were local fans (fans with in Uganda).
Airtel Uganda followed with 51,838 likes. However, of these, only 12,650 fans were local fans.
Here is the full list of all telecoms and their fans trends as of 18th February.
|
Telecom |
Total Fans |
Local Fans |
Talking about Us |
Most Popular City |
|
MTN Uganda |
89,388 |
63,664 |
16,719 |
Kampala, Uganda |
|
Airtel Uganda |
51,838 |
12,650 |
34,012 |
Bogotá, Cundinamarca, Colombia |
|
Orange Uganda |
41,911 |
27,315 |
6,030 |
Kampala, Uganda |
|
Warid Uganda |
23,885 |
17,061 |
7,761 |
Kampala, Uganda |
|
Uganda Telecom |
6,319 |
5,406 |
470 |
Kampala, Uganda |
|
Smile Telecom |
4,702 |
Not available |
578 |
Kampala, Uganda |
Note: This analysis only considered telecoms with voice and VAS services that have been operational for more than one year.
