MultiChoice, Hisense and Nakumatt in Mega World Cup Campaign



With just ten days to go to the start of the World’s biggest sporting event the 2014 FIFA World cup in Brazil, MultiChoice Uganda in partnership with Hisense and Nakumatt have launched a campaign that will see the three companies come together in a promotion aimed at giving as many Ugandans as possible the chance to view the 2014 World cup in a high quality digital format at the most affordable prices.

Launching the campaign at a joint press conference held at Nakumatt Oasis Mall, Bryan Muwonge the Marketing Manager for DStv said with Hisense and Nakumatt MultiChoice is working with two most respected and recognizable brands in Africa both of whom understand quality and the value of putting the customer first. Hisense, is now one of the world’s leading consumer electronics manufacturers while Nakumatt is well on its way towards becoming one of Africa’s leading supermarket chains. This is a natural partnership which is certain to yield results for all parties especially the consumer.

Speaking about the mechanics of the campaign and pricing Bryan explained any customer who buys a 32” Hisense television from any Nakumatt supermarket in the country will be sold the television at the special offer price of 899,000UGX, and get a fully installed GOtv kit that includes a decoder, antennae and one month’s subscription on GOtv plus. While anyone who buys Hisense 39” smart 3D screen television will get the TV at the special offer price of 1,899,000 UGX along with a free fully installed DStv kit.

Talking about Hisense rationale for partnering with Nakumatt and MultiChoice on the campaign Asim Waseem, Sales & Marketing Manager of Hisense said MultiChoice offers the very best in television content while Nakumatt provides us with the most convenient point of contact with our customers it’s only natural that we join them as we celebrate what is certain to be a memorable world cup at the spiritual home of the game in Brazil. He continued “Since early 2009, Hisense Uganda has worked very hard to bring the best television technology globally onto the Ugandan market this has included the very latest smart televisions which can be controlled without even touching the screen and are revolutionizing the entire family viewing experience”. 

Renson Matundura Marketing Manager of Nakumatt said “We are proud to partner with Hisense and MultiChoice on this campaign. Our businesses are interlinked and by jointly collaborating we are ultimately serving the needs of the most important component of our business which are our customers”.

Soccer fans can purchase televisions sets for the promotion from any Nakumatt supermarket. The campaign is open will stocks last.

The World Cup kicks on 12th June 2014 in and will close on the 13th July 2014 with the final being played at the famous Maracana stadium. All matches will be live and exclusive only on Super Sports which has two 24 hour dedicated soccer channels specifically for the World cup.