MultiChoice Africa will join the rest of the world in celebrating Africa Day which takes place on 25 May to mark African success and diversity, and to highlight the cultural and economic potential of the continent.
MultiChoice Africa has over the years used this day to promote Africa’s notably rich history, growth and entertainment culture through its focus on homegrown channels which are available on DStv. Multiple Africa-rich and locally produced channels like Africa Magic, Channel O and SuperSport, have over the years unearthed African talents through a variety of exciting programming including Big Brother, Stargist, 53 Extra and Soccer Africa to name a few, whilst Channel O continues to promote African music and musicians. There are other channels such as e- Africa, History, BBC Knowledge, Discovery World, Vox Africa and MTV Base that have incorporated Africa-focused content in their shows.
Speaking at the Africa Day celebrations Ms. Tina Wamala, MultiChoice’s Public Relations and Communications Manager said “This day is not just about celebrating the continent’s growth and unity, it is more about celebrating who we are as Africans. As a company that was conceived born and bred in this continent, we at MultiChoice Africa believe that the dream of African pride and unity will only be achieved when we become proud of the common values we share based on our culture and heritage. It is with this vision in mind that we make a conscious effort to invest in African based talent and increase the amount of African viewer content that we carry on our various channels and bouquets.”
Not only has MultiChoice Africa recognised and celebrated the amazing talent that exists in the continent, it has also awarded it through the Africa Magic Viewers’ Choice Awards, and the CNN MultiChoice Journalists Awards which seek to recognise the sterling work of our African journalists. And the company has some exciting ventures in the pipeline that will further emphasise the company’s commitment to broadening its strategy of Africanisation.
Africa is a strong emerging market and MultiChoice Africa strives to continuously be innovative in its offering. African viewers are able to view programming in HD and are able to navigate many other features while watching their favourite programmes. Products such as the Walka, Drifta and PVR are key examples of how the evolution of technology has provided different viewing options to subscribers.
The recent unveiling and introduction of the amazingly proficient Explora has also been a highlight for the pay-tv company, a symbol that we are always staying a step ahead and are leaders in technological developments.
In June subscribers will be transported to Brazil via SuperSport’s broadcast of all the live World Cup games on DStv, from the spectacle’s opening ceremony until the closing ceremony. Tune in to get all the latest on the World Cup, on the field and studio commentary from soccer greats and expert analysts on the sport.
To celebrate the success, achievement and growth of our beautiful continent, don’t miss the great selection of African content that is available DStv!