While at a colourful cultural event held at Ndere centre last week, Multichoice announced the forth coming celebration of African success and diversity.
MultiChoice will this month join the rest of the world in commemorating Africa day which takes place on 25th May to celebrate African success & diversity, and to highlight the cultural and economic potential of the continent.
Africa Day is the annual commemoration of the founding of the Organization of African Unity (OAU) in 1963, presently recognized as the Africa Union (AU) comprising 53 member states. The Union’s vision is to ensure an integrated, prosperous and peaceful Africa, driven by its own citizens and representing a dynamic force in the global arena.
Throughout ‘Africa month’, homegrown programming and African content will be highlighted and celebrated on DStv and GOtv as the continent gets ready to celebrate the day.
Announcing the new development at an event held at Ndere Center in Kampala, MultiChoice Uganda Marketing Manager Mr. Albert Nga said, “Africa day is no longer just a celebration about our unity it’s become a celebration of our identity; as a company that was born and bred in the continent we at MultiChoice firmly believe that the dream of African Unity will only be achieved when we become proud of the common values we share based on our culture and heritage. It is with this vision in mind that MultiChoice has made a deliberate and conscious effort to invest in African based talent and increase the amount of African viewer content that we carry on our various channels and bouquets offerings.”
Africa is a strong emerging market and MultiChoice strives to continuously be innovative in its offering, especially with the technology on both its DStv and GOtv platforms. African viewers are now able to view programming in HD and are able to navigate many other features while watching their favourite programmes. Products such as the Walka, Drifta and PVR are key examples of how the evolution of technology has added choice and provided different viewing options to DStv and GOtv subscribers.
“This month offers an opportunity for us to showcase our African based products and their benefits to our African audience. Whilst MultiChoice has come a long way on its African Journey we believe we can go much further; We have plans to enhance our bouquet offering by creating a lot more dedicated regional channels; for those of you who have watched SS 9 EA and our Swahili service this is the start of this process in addition we also plan invest in and buy up strategic local properties which we believe have potential to be put on DStv and GOtv.” He concluded.
MultiChoice pioneered the launch of Digital Satellite Broadcasting in Africa in 1995 with the launch of DStv and more recently GOtv on the Digital Terrestrial Transmission platform. It has since rolled out a multitude of new products and services which have ensured that Africa is abreast with the latest trends and services available in digital technology.