Six of Africa’s finest artists have collaborated on a song that is part of MultiChoice Africa’s upcoming campaign which is set to be unveiled at a glitz and glam content extravaganza in Mauritius. The five artists are Davido, a Nigerian American recording artist, performer, and record producer; Diamond Platnumz (or simply Diamond), a Bongo Flava recording artist from Tanzania; Sarkodie (also referred to as Obidi Pon Bidi) a Ghanaian hip hop recording artist, entertainer, and brand ambassador; Tiwa Savage, Nigerian singer-songwriter, recording artist, performer and actress: Lola Rae, a British singer of Nigerian/Ghanaian descent who garnered recognition as a dancer in the street dance group “Myztikal” and finally Mi Casa, a South African band consisting of three members, Dr. Duda (producer) and pianist, Jsomething (vocalist and guitarist), and Mo-T (trumpeter).
The song is a prelude to a themed campaign that will play a pivotal role in bringing about meaningful transformation to the benefit of all. The social and economic needs facing our continent are substantial and it is a moral duty for big business to make a difference by supporting projects that benefit our society by creating shared value.
“MultiChoice Africa has an important role to play in both the economic and social transformation of our continent and we believe that this campaign provides the ideal platform to showcase meaningful change amongst the people of Africa,” says Nico Meyer, CEO MultiChoice Africa.
The artists hope to inspire and create a paradigm shift amongst Africans with their music as there is so much more to celebrate. The campaign promises to unearth what is right about Africa in our ongoing commitment to making a difference in the lives of all Africans. “We strongly believe that the quest for good corporate citizenship starts with an acceptance of responsibility, not only to our subscribers and stakeholders, but to the broader African community in which we operate and are certain that the collaboration with these award winning African artists willbe the glue that binds communities together creating a catalyst for change,” concludes Nico.