MultiChoice Africa, a pioneer of pay television in Africa with an unmatched track record of over two decades of investment in the continent is very proud to announce its partnership with the African Union, a successor of the Organisation of African Unity – bringing Africans in over 50 countries across the continent, the 50th anniversary celebrations of the OAU/AU on both DStv and GOtv.
As a proudly African company, MultiChoice understands its responsibility as a corporate citizen – that solutions to Africa’s prosperity should come from within. Providing sustainable solutions to the continent’s growth story requires a loyalty from its people, to share common goals as Africans and further the greater African agenda. Committed to the development of the continent, over the years MultiChoice Africa has invested extensively in local content because of its inherent belief in creating a vibrant cultural identity and healthy economies.
MultiChoice is devoted to promoting Africa, its successes and the aspirations of its people by collaborating with talented local film makers who create authentic stories of their lives. With Nollywood now an industry worth no less than $250 million, it was years ago that MultiChoice fully realized the power of storytelling and the unifying factor of the commonality of their stories. The growing impact of the Africa Magic channels across Africa is proof indeed that individual identity is transcended by finding common ground.
As a champion of regional integration and social cohesion, through its investment in the M-Net and SuperSport channels, MultiChoice has achieved great strides in the development of original African programming; the growth of local sporting leagues as well as showcasing the best quality productions across the continent. It has grown its local content offering to 7 quality premium channels including the popular Africa Magic channels which are accessible to the entire continent.
Its agenda will be no different to that of the AU on Saturday, the 25th May, when MultiChoice Africa will be celebrating pan Africanism and the African Renaissance, bringing to television screens a world-class spectacle. As 74 Heads of States and Governments from AU member states come together for the celebrations, all of Africa will share the significance of Addis Ababa as a spiritual and political home of the OAU/AU since its inception in 1963. On this day, inspired by a common identity, indigenous ideology and the quest for continental unity, the OAU sought to harmonise policies and co- ordinate action across and between its signatory states, as an initial step to realize a united Africa.
Pleased with the media partnership agreement with the AU, CEO of MultiChoice Africa, Nico Meyer said: “This partnership is particularly significant because of our common appreciation and love for this continent. As MultiChoice, we recognise Africa’s potential and we are firmly committed to nurturing it. Our investments have brought social and economic benefits to the communities in which we operate through partnerships and job creation. Partnering with the various free-to air channels across the continent, to broadcast this momentous occasion, is an undeniably exciting moment – bringing the AU to the people. We would like to congratulate the OAU/AU for 50 years of promoting African unity.
Additionally MultiChoice is providing a service to Free to Air broadcasters across the continent to receive footage of the celebrations free of charge as a service to Africa. Tune into DStv and GOtv on channels 197 and 99 respectively to share in Africa’s greatest moment.