MTN Uganda wins big at the Digital Impact Awards Africa

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MTN Uganda stood out at the inaugural Digital Impact Awards Africa #DIAA ceremony held on Thursday 21st August 2014 at the Sheraton Kampala Hotel. The Digital Impact Awards Africa were organized by Cyberplc and HiPipo, in partnership with the National Information Technology Authority (NITA) Uganda. Under the theme “Maximizing the Digital Dividend”, the awards sought to recognize andappreciate organizations that are spearheading the use of digital mediums in improving the ways of life for customers and entire communities.

The Digital Impact Awards aim to champion innovation and application of best practice to foster sustainability of digital innovations, products and services that will deliver maximum digital dividends across Africa.

MTN was nominated in 7 categories:

  1. Digital Brand of the Year
  2. Best Corporate Brand on Social Media
  3. Best Corporate Digital Marketing campaign
  4. Best Corporate Website
  5. Best Digital Financial Service
  6. Best Digital Financial Service Innovation
  7. People’s Choice Video Commercial of the Year on YouTube

Out of the seven categories in which MTN was nominated, the MTN Brand won four awards for Digital Brand of the Year, People’s Choice Video Commercial of the Year on YouTube- ‘Oh the things you will learn’, Best Corporate Digital Marketing campaign for the Egg Hunt campaign and Best Corporate Brand on Social Media. MTN Uganda also scooped second place prize for Best Digital Financial service innovation award.

The Governor, Bank of Uganda- Professor Emmanuel TumusiimeMutebile hailed MTN for its innovativeness and customer oriented services that have endeared it to the consumers over the years.The Governor, whoofficiated the event, was represented by Mr. Richard Mayebo, Director of Information Technology (IT), Bank of Uganda.

“We are honoured by this recognition”, said MTN Uganda’s Acting Chief Marketing Officer, Kenneth Kiddu. “Last year we took the award for ‘Best Corporate on Social Media’ at the inaugural Social Media Awards. Being nominated again this year and winning is testimony of the public’s recognition of our efforts to deliver on our vision of delivering a bold digital New World in which we leverage digital solutions to improve how we serve our customers through convenient and cost effective ways”.

MTN currently provides 24/7 customer support on its Social Media pages at www.twitter.com/mtnug and www.facebook.com/mtnugand has over 350,000 fans.

This year under the theme “Oh, the things you’lllearn”, MTN launched the biggest Internet campaign in the market created to demonstrate the immense benefits of the Internet in the everyday life of a customer. The communication campaign also shows how MTN has created various solutions that are aimed at democratizing the Internet for the benefit of all Ugandans. Today, MTN customers across Uganda have access to bundles that suit both their needs and pockets.

In the six months ending 30 June 2014, MTN Uganda invested in an additional 133 2G sites plus 138 3G sites. There were also 243 existent 2G sites upgraded in various locations across the country.MTN’s total investments in Uganda exceeded Ushs. 137 billion in 2013 while a further Ushs. 150 billion has beenearmarked for 2014.

“As we celebrate the 10 million customer milestone this year, we are very excited about the future.We shall continue to lead the innovation frontierwhile ensuring that we remain relevant to both the current and future needs of our customers”, concluded Mr. Kiddu.

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