As part of its celebration of the landmark achievement of 10 million subscribers, MTN Uganda has accorded the success to the loyalty and commitment of its customers and hence announced a give-back of 10 million minutes of free MTN airtime and 100million, MB of data today. This means that each customer automatically gets one MTN to MTN minutes and 10 MB of data.
Announcing the milestone which comes in the backdrop of the recent MTN Group interim results which indicated a massive improvement, MTN Uganda’s Acting Chief Marketing Officer Kenneth Kiddu said, “I cannot emphasize the importance of this milestone to us, it is clear from our research that network quality and investment remains one of the key reasons for customers trust and loyalty to MTN and we are grateful to our customers who have been loyal and very supportive to this achievement. I affirm that our key focus remains the expansion of the infrastructure to enhance network quality for both voice and data across the region”.
With this achievement, MTN Uganda has cemented its position in the market both in terms of market share and value share. Since it was launched in 1998, MTN Uganda has moved steadily to control more than 50% of the telecommunications market in Uganda.
Over the last year MTN Uganda has been focusing on Network Quality, the rollout of innovative Products and Services, improvement of Customer Experience and wide distribution network which has consolidated the leadership in quality service and delivery.
MTN Uganda with the support of MTN Group for the past 16 years has made major investments to its infrastructure by adding 117 new 2G sites and 130 new 3G sites for the six months that ended 30th June 2014. Over this period, MTN Uganda has invested Shs 100 billion in network and other infrastructure to improve customer experience, taking their cumulative capital expenditure to over Ush 1.5 trillion since inception.
In addition, MTN Mobile Money recorded a 20.7% increase since December 2013 to 6.2 million registered users, who in turn now generate more than 28.5 million transactions per month. These drivers have contributed to a 39.4% increase in mobile money related revenue.
“This momentum is continuing, and we take pleasure in announcing that we have now surpassed the significant milestone of 10 million subscribers. These additional customers, together with our strong data revenue growth of 54.7%, have contributed significantly to our 6.8% year-on-year increase in Revenue. Our data revenue now contributes 24.7% to total revenues. This revenue growth was achieved despite the significant reductions in revenue from incoming international calls, as a result of Government’s imposition of a 9c per minute levy causing a reduction of minutes of more than 30% in incoming international minutes since the introduction in July 2013,”Kiddu added.
In terms of Network Infrastructure, MTN continues to lead the way in terms of investment and its commitment to development of the ICT sector. MTN has secured USD 60 million as additional investment in 2014 to expand its Infrastructure and Services and this will be added to the USD 150 million invested during the last 2 years.
MTN Uganda launched its Mobile Network operations in 1998 and since inception MTN’s cumulative investment has been in excess of UGX 1.7 Trillion. In 2013, the company injected more than UGX 140 billion in upgrading the Network infrastructure and adding another 400Km of national fibre. By December 2013, MTN Uganda’s total Fibre infrastructure exceeded 3,200km.
According to Kiddu, MTN Uganda will continue to invest in Uganda to ensure that it lives up to its vision which is to lead the delivery of a bold, new Digital World whilst improving the community. In sixteen years, MTN has through its continuous investment, created direct and indirect jobs for more than 560,000 Ugandans through partnership and business relationship.