MTN has topped the list as the highest ranked African brand in the prestigious Millward-Brown Brandz Top 100 Most Valuable Global Brands 2013 survey.
This year’s listing shows that MTN moved up an impressive nine places to position 79th, with an overall increase in brand value of 23%. MTN debuted at position 88 in the survey last year.
“MTN, a South African multinational brand, rose 23 percent in brand value, the greatest appreciation in the BrandZ™ telecom category. The brand, which operates throughout Africa and in parts of the Middle East, enjoyed strong revenue and earnings growth following a 15 percent increase in subscribers and a 58.5 percent hike in revenue derived from data” states the BrandZ top 100 report.
This achievement comes at the backdrop of MTN Uganda, a member of MTN Group being ranked and awarded as Uganda’s Best Brand for 2012.
The top three BrandZ most valuable global brands are in technology. These are Apple, Google and IBM. Six of the Top 10 brands are either Technology or Telecom companies.
The fast growing markets represented in the Brand Top 100 are: China (12 brands, one less than it had a year ago); Russia (2 brands, same as a year ago); India (2 brands, same as a year ago); Africa (1 brand, MTN, same as a year ago).
Congratulation to MTN Group and MTN Uganda for holding Africa’s Flag among the top brands in the world.
