Miss Tourism Uganda pageant is an annual event that started in 2013 initiated by the Minister of Tourism and Antiquities, Hon, Maria Mutagamba. The pageant is aimed at promoting tourism through beauty. Contestants from different regions of the country go through a series of activities and training and a final winner is crowned at the end of the season. On Friday, 1st April 2016 the 4th Miss Tourism season was launched at the Uganda Museum. It had a low turn up of mainly media personalities alongside the reigning tourism ambassadors and different tourism stakeholders.
Among the attendees was the Minister of Internal Affairs Rose Akol who was also the guest of honor, Uganda Tourism Board officials, Miss Tourism Ambassadors for the previous seasons and representatives from the Ministry of Tourism and Antiquities.
Innocent Nabaasa the national pageant coordinator took the audience through the work plan of Miss Tourism 2016/2017. Among these, was the launching of the Rwenzori new cluster in the Rwenzori region on the 7th May 2016 and the search will begin.
The absence of the minister of Tourism and Antiquities Hon. Maria Mutagamba didn’t let the event to move on as it was set. Later that evening Hon. Akol was invited to give his remarks and comprehended the contest and officially opened up the search.
Among the activities of the evening was auctioning of an art piece were Leila Kayondo walked away with it. There was also appreciating of stakeholders that helped in the Miss Tourism 2015/ 2016 and this was through issuing of ceritficates.