Dstv’s Rewards Mammoth 27 Million to Hajara Nakadama




HajaraNakadama is the biggest prize winner yet in the exciting DStv rewards campaign. She is the recipient of the mammoth 27 million (USD 10,000) prize money that DStv announced in the on-going DStv rewards campaign in the spirit of Easter.  Her role was very simple; she just ensured that she was connected from February 5th until April 10th   2013 uninterrupted. Nakadama is a sales executive that has never ever won anything until now…

Nakadama said “I am extremely overwhelmed, I haven’t quite absorbed that I have won. Thank you so much to DStv. I will purchase a piece of land as well as start a boutique with my prize money”.

The trend has been for DStv customers to win USD 5 000 in cash for simply staying connected to DStv’s exciting world of sport, movies, music, news, kids, documentary and lifestyle entertainment week on week in the eight week campaign.  MultiChoice Africa has also announced that all its DStv subscribers in Uganda are eligible to win cash prizes, regardless of the bouquet they subscribe to. 

MultiChoice Uganda Marketing Manager Albert Nga says that DStv was particularly pleased by the support DStv has received and wished to express its gratitude that consumers continue to choose DStv for its diverse range of bouquets and channels. 

“We decided to consolidate all our subscriber loyalty competitions and initiatives into one portfolio called DStv Rewards. The announcement that we were doubling the cash reward came as a shock to many, but that was as a result of demonstrating our sincere gratitude for all the customers who have embraced our campaign and more specifically our world class product DStv. The entertainment and gratitude never stops with DStv.”

He continues, “With the exciting game show THE MONEY DROP currently on AfricaMagic, we decided that the time was right for significant cash give-away. So you can watch people win on TV and you can win at home! We definitely intend for DStv Rewards to become a major part of our brand’s overall identity in future. DStv Rewards may include cash prizes, trip give-aways, luxury gifting, channel promotions and more. And we will move between markets so while a country may not be included in one promotion, it will be included in others.”

But that’s not all… winners walking away with cash prizes will be filmed for inserts that will be screened during the hit game show THE MONEY DROP on AfricaMagic and AfricaMagic Entertainment. So not only could you win, but you could also be on TV!

And the exciting news continues…

In addition, DStv audiences can win a full year’s subscription to their current bouquet, just by watching their favourite shows.  Tune in and when you see a blue DStv Rewards Box pop up on screen, make sure you SMS/TEXT the competition hotline (details onscreen and at www.dstv.com) with your name. It’s that easy to win!

DStv has also confirmed that there will definitely be winners from Uganda because it will be drawing winners from all its key markets. One word of advice – make sure your contact details are updated on your DStv account so that if you win, you will get the good news quickly.

The latest initiatives come just a few short months after DStv launched its attention-grabbing 10% discount campaign, also part of the DStv Rewards initiative, which knocks 10% off the subscription price for those consumers who pay on time and who enjoy unbroken service.  So make sure you pay before you are disconnected and you will earn this discount. With 2013 getting off to a fantastic start for DStv subscribers, the question is…what would you do with your cash winnings?