On Tuesday, 8th July 2014, Brian Gouldie will start his new assignment as MTN Uganda CEO.
Brian replaces Mazen Mroue who in just two years and two months went in records as MTN Uganda’s very successful and popular CEO within and outside office. Mazen is now the Chief Operations Officer of MTN-Irancell, MTN Group’s second biggest operation with about 48 million subscribers.
Brian Gouldie, the new MTN Uganda CEO comes with all-encompassing experience and an excellent delivery track record having worked in different companies and in different MTN Group operations.
According to his LinkedIn profile, Brian, the outgoing Chief Marketing Officer (CMO) of MTN South Africa has extensive experience in the Telecommunications’ industry, excellent leadership skills plus he is an early adopter of new thinking or innovative approaches.
“Highly motivated and passionate with an excellent delivery track record across both formal and informal (emerging) market types. Has operated as the Head of a Business Unit as well as holding key and diverse Strategic Functional roles. Able to mobilize resources across the organization due to a strong team and people focused management approach,” part of his LinkedIn Profile summary reads.
Brian has been MTN South Africa CMO for one year. Before this, he was Chief Consumer Sales and Distribution Officer for two years, Chief Sales and Service Officer for 3 years, and Consumer Business Unit Executive.
He also served in MTN Nigeria in different capacities between 2001 and 2005 as Chief Sales and Distribution Officer, Chief Business Operations Officer and Customer Operations Executive.
Before joining MTN in 1994, Brian had worked with MultiChoice and PwC. He also served in SADF as a Corporal.
Where is the new CEO starting from?
Brian joins MTN Uganda at a time when the telecom is having internal stability, motivated and well equipped staff, strong board backing, better technology and more financial resources. He is expected to maintain MTN Uganda’s ever-growing Market Leadership and also seize the new opportunities the industry is presenting.
MTN Uganda is currently giving special attention to Data, Mobile Money, MTN Play, and MTN Business. The new CEO will equally be expected to ensure that these different business lines continue to grow annually.
The new CEO’s first experiences will include the annual MTN-Ekiggunda Kyo’Mwaka; a music bonanza that will be held in August and the 2014 MTN-Kampala Marathon to be held in November. In a few weeks, MTN Uganda will also celebrate its 10 millionth Subscriber.
Considering that Brian’s a very experienced Marketer, I predict that he will find little trouble in this volatile market.
HiPipo.com wishes Brian much success in his new role.