Superbrands East Africa, an affiliate of London-based Superbrands UK, yesterdayrecognized Airtel Uganda as a Superbrand in Uganda. This was at the Superbrands Tribute Event 2014 which was held at the Kampala Serena Hotel.
Presided over by the Vice President of Uganda Edward Ssekandi, at an event that attracted more than 100 CEOs, marketing experts, business people, and government officials from East Africa, he said the government of Uganda will continue to have policies that spur investment for both big and small firms in the country. He also thanked Superbrands East Africa for bringing the event to Kampala and promoting excellence.
Superbrands is the world’s largest independent arbiter of branding. It identifies and pays tribute to exceptional brands by recognising, rewarding and reinforcing leading brands from all over the world.
Mr Jaffer Jawad, the Superbrands East Africa Project Director, said: “Superbrands, as the world’s largest independent arbiter of branding shall continue identifying and paying tribute to exceptional brands by recognizing, rewarding and reinforcing leading brands from all over the world.”
Headded that this is the most exciting time to identify and celebrate the region’s leading brands. “Brands have an ever-increasing importance in our day-today lives, and as consumers we have never been more engaged; logos are tattooed onto enthusiasts’ bodies and thousands join social networking groups to campaign for the re-launch of a favourite brand,” he said.
Mr. Arindam Chakrabarty, the Managing Director of Airtel Uganda, agreed with this statement. “We believe it is important for brands; local, regional and global to be recognized for their excellence in their various markets of operation. We also believe that rewarding the top companies fosters healthy competition, which encourages other companies to work even harder in their respective industries and sectors.”” he said.
“Airtel always associates itself with top notch, exceptional companies and brands. Over the last few years, we have supported increase in ICT skills through our partnership with British Council and KCCA to provide internet to schools countrywide. We have facilitated the development of local sports with the Airtel Rising Stars initiative and the sponsorship of the Uganda Cranes National team. These and more partnerships are testament to our belief that joining efforts with the best brands can reap positive benefits for us, our partners, our consumers and our various stakeholders,” he added.
The event was also graced by Uganda’s Finance Minister Hon. Maria Kiwanuka, who is also a Superbrands Council Member in East Africa.
15 Uganda, 17 Tanzanian and 54 Kenyan brands were recognized at the glamourous event.