HiPipo Money

In Zambia and Malawi, most informal cross-border businesses are owned by women and underserved groups. However, these businesses often struggle to secure funding due to strict banking requirements, lack of collateral, and limited investor trust.

This challenge forced a team of young innovators to design a crowdfunding platform to empower entrepreneurs with secure, transparent, and decentralized fundraising solutions using blockchain technology.

Dubbed the Entrepreneur Crowdfunding Platform, this platform connects startups, business women and small businesses to a global network of investors and backers while ensuring transparency, trust, and efficiency through the use of smart contracts and cryptocurrency.

“Our goal is to redefine the way entrepreneurs raise funds by providing them with direct access to capital while offering investors a secured way to support emerging businesses. By leveraging blockchain’s inherent benefits, we aim to disrupt the traditional crowdfunding industry and promote financial inclusion on a global scale,” noted Florence Mvula, the Founder of Entrepreneur Crowdfunding Platform.

Participation in Women In Fintech

The Entrepreneur Crowdfunding Platform was conceptualized during the inaugural COMESA Women in FinTech Hackathon organised by HiPipo and COMESA Business Council (CBC).

According to Sandra Habasimbi, a co-founder, the Hackathon experience was impactful, offering the team a chance to connect with fellow innovators and gain valuable insights from mentors and facilitators from different walks of life.

They were also happy to receive training on the importance and use of Mojaloop Open-source Software and Level One Project principles such as inclusivity and instant payments.

They especially expressed their gratitude to the organisers of the hackathon, which attracted 16 teams from Zambia and Malawi, for providing such a meaningful opportunity to learn and build connections.

“We would like to thank HiPipo, COMESA Business Council and the Gates Foundation for this initiative that is bringing together like-minded people to ideate and innovate, especially products that target women and vulnerable groups,” Mvula noted.

Entrepreneur Crowdfunding Platform featured on Day 39 of the 40 Days 40 FinTechs initiative; Zambia and Malawi edition. The roll-out of the 40 Days 40 FinTechs initiative in Zambia and Malawi followed its success in East Africa. Over the past 5 years, the 40 Days 40 FinTechs initiative has featured over 200 FinTech stories from Uganda, Tanzania, Kenya, and Rwanda. This initiative has also engaged hundreds of end-users and shared their stories with millions worldwide.

The primary objective of this initiative is to support and showcase innovative FinTech giants and start-ups from across Africa, with a focus on promoting financial inclusion and economic growth, in addition to giving start-ups access to the resources they need to develop new and innovative financial solutions that can benefit underserved populations. Such resources include but are not limited to Level One Project guidelines, Mojaloop Open Source Software and Inclusive Finance systems, etc. 

In Zambia and Malawi, many people use out-of-pocket (OOP) payments for their health expenditure because they lack appropriate and affordable health insurance products.

This burden often leads to delayed or foregone medical care, exacerbating health disparities and increasing vulnerability to financial hardship.

Without intervention, these financial barriers are likely to perpetuate cycles of poor health and poverty among women, with broader implications for community well-being.

It is this challenge that Team MediPay set out to address when they participated in the 2025 COMESA Women in FinTech Hackathon for Zambia and Malawi organised by HiPipo and COMESA Business Council (CBC).

“There are over 21 million women in Zambia and Malawi, more than half of those women do not have healthcare insurance or healthcare services. MediPay is here to change that narrative,” noted Foster Mulenga, a co-founder at MediPay.

According to team members, they developed this cross-border digital health financing and payment platform to help women have access to, save for, and pay for healthcare services.

“MediPay is a cross-border digital health financing and payment platform designed to help underprivileged women who do not have access to healthcare services by providing them with loans and insurance services,” explained Chansa Kashell Mwenya from MediPay.

Women in FinTech participation

During the Hackathon, the team developed this InsurTech platform and engaged with facilitators and mentors to further finetune their proposition.

“We intend to partner with loan [financial service providers] and insurance providers. They will be the ones to sponsor the loans and the insurance. On their side, they will have an expanded customer base through MediPay,” noted Faith Chulu from MediPay.

They described the Hackathon experience as very demanding, but ultimately rewarding.

“The experience of the Hackathon has been worth it. The networking, we have learnt new things. As software developers, we don’t normally know much about business management but we have been trained in those aspects,” added Mwenya.

The team was especially excited to be introduced to Mojaloop; an open-source software that supports real-time payment systems.

“As a subscriber on our platform, if you request for a loan on the platform, we will give you an instant payment, irrespective of whether you are in Zambia or Malawi,” she added.

MediPay featured on Day 38 of the 40 Days 40 FinTechs initiative; Zambia and Malawi edition. The roll-out of the 40 Days 40 FinTechs initiative in Zambia and Malawi followed its success in East Africa. Over the past 5 years, the 40 Days 40 FinTechs initiative has featured over 200 FinTech stories from Uganda, Tanzania, Kenya, and Rwanda. This initiative has also engaged hundreds of end-users and shared their stories with millions worldwide.

The primary objective of this initiative is to support and showcase innovative FinTech giants and start-ups from across Africa, with a focus on promoting financial inclusion and economic growth, in addition to giving start-ups access to the resources they need to develop new and innovative financial solutions that can benefit underserved populations. Such resources include but are not limited to Level One Project guidelines, Mojaloop Open Source Software and Inclusive Finance systems, etc. 

Many Africans are peanut lovers, yet there is a significant gap in the availability of innovative peanut snacks across the continent. To address this challenge, a team of young innovators from Zambia is developing an e-commerce web application to help organic peanut farmers sell their products.

Operating under their company, Petruwalus Food Production, this Zambian start-up is developing an e-commerce web platform and mobile application that helps organic peanut farmers and consumers to access peanut products and services.

“This platform enables a secure and seamless digital payment method for consumers of peanut snacks especially in the underserved rural communities in Africa to overcome cash transaction barriers,” said Naluca Waluka, the company CEO.

“We also plan to use this application to engage farmers nationwide, enabling us to pay them directly for the raw materials they supply,” she added.

Women in FinTech

Pretruwalus joined 15 other FinTechs from Zambia and Malawi to participate in the 2025 COMESA Women in FinTech Hackathon, organised by HiPipo and COMESA Business Council (CBC).

At the Hackathon, the teams received mentorship and training in product ideation and development. According to the team members, the hackathon opened their eyes to the vast opportunities within the FinTech ecosystem, particularly through networking and mentorship.

“We have networked with different brands and through the mentorship we have received, we are confident that we will be able to expand our business,” noted Gladys Mwandila from Petruwalus.

On the technical side, the team was excited to receive training on Mojaloop and is confident about incorporating it into their product development.

“We want clearing to happen in one second. If I am sending money to you, it should be able to reach the other side in one second,” advised Philip Green from Mojaloop.

Petruwalus featured on Day 37 of the 40 Days 40 FinTechs initiative; Zambia and Malawi edition. The roll-out of the 40 Days 40 FinTechs initiative in Zambia and Malawi followed its success in East Africa. Over the past 5 years, the 40 Days 40 FinTechs initiative has featured over 200 FinTech stories from Uganda, Tanzania, Kenya, and Rwanda. This initiative has also engaged hundreds of end-users and shared their stories with millions worldwide.

The primary objective of this initiative is to support and showcase innovative FinTech giants and start-ups from across Africa, with a focus on promoting financial inclusion and economic growth, in addition to giving start-ups access to the resources they need to develop new and innovative financial solutions that can benefit underserved populations. Such resources include but are not limited to Level One Project guidelines, Mojaloop Open Source Software and Inclusive Finance systems, etc. 

Malawi and Zambia are agriculture-driven countries, with more than half of their populations relying on smallholder farming.

However, there is currently no centralized or regulated market control at the Mwami-Mchinji one stop border post, which is the main border point between these two countries, leading to fragmented trade practices.

To address these challenges, Chalo Money has developed a USSD-based platform tailored to the needs of smallholder farmers in Malawi and Zambia.

According to Wongani Msumba, the founder of Chalo Money, this platform allows farmers to engage in both local and cross-border transactions using feature phones, which are more widely accessible in rural areas compared to smartphones. By offering affordable forex and local transfer fees, the platform reduces transaction costs and enhances market access for smallholder farmers, ultimately supporting their economic growth.

“We thought that using feature phone penetration would be good because most farmers have feature phones,” she said.

Women in FinTech Hackathon Participation

Following their participation in the COMESA Women in FinTech Hackathon organised by HiPipo and COMESA Business Council (CBC), the team is confident that the training and mentorship received were critical in refining their solution.

“Initially our solution was all over the place but following our participation in the Hackathon, we were able to narrow it down from transparency to market access down to market control,” she added.

They were especially pleased with the inclusivity aspects embedded in the Level One Project principles, which they hope to integrate into their product.

“The core principles of the Level One Project are inclusivity, interoperability and push payments, we are bringing together low-level income households to be able to participate in this financial scheme. For interoperability, we want to bring DFSPs together using Open API,” noted Horace Lwanda from Chalo Money.

Chalo Money featured on Day 36 of the 40 Days 40 FinTechs initiative; Zambia and Malawi edition. The roll-out of the 40 Days 40 FinTechs initiative in Zambia and Malawi followed its success in East Africa. Over the past 5 years, the 40 Days 40 FinTechs initiative has featured over 200 FinTech stories from Uganda, Tanzania, Kenya, and Rwanda. This initiative has also engaged hundreds of end-users and shared their stories with millions worldwide.

The primary objective of this initiative is to support and showcase innovative FinTech giants and start-ups from across Africa, with a focus on promoting financial inclusion and economic growth, in addition to giving start-ups access to the resources they need to develop new and innovative financial solutions that can benefit underserved populations. Such resources include but are not limited to Level One Project guidelines, Mojaloop Open Source Software and Inclusive Finance systems, etc. 

Approximately 70% of Zambian households rely on charcoal or firewood for cooking, yet there are some few clean energy solutions in the country.

It is this problem that Zambian FinTech EcoPay sought to address during their participation in the 2025 COMESA Women in FinTech Hackathon, by ideating eco-friendly cooking solutions in Zambia and beyond.

EcoPay has developed a secure, efficient, and user-friendly payment system where people can acquire ethanal oil and eco-friendly cookers as substitutes to charcoal.

“EcoPay is a digital payment platform designed to facilitate the adoption of eco-friendly cooking solutions in Zambia. By providing a secure, efficient, and user-friendly payment system, we aim to increase access to clean energy solutions, improve the financial inclusion of women entrepreneurs and the youths; and reduce carbon emissions from cooking,” noted Annie Chabala Kapapula, Team Lead at EcoPay.

“We are planning to introduce an ethanol cooker and ethanol cooking gel, so that people can stop using charcoal especially in this dispensation of load shedding, everybody is really using charcoal,” she said, noting that they target at least millions of Zambians.

“Now it is a digital age, even if we are in the rural part of Zambia, people have feature phones as some have smartphones. We are ensuring that everybody who has a phone is able to buy our product, is able to know the price and where to get it,” Kapapula noted.

The solution is a short-code-based payment platform, enabling easy access to eco-friendly cooking products, seamless integration with mobile money, and credit cards.

On the tech side, the team is leveraging Mojaloop Open Source Software, especially its inclusiveness and instant payment functionalities.

“Mojaloop and Level One Project are enablers; so, with these, our platform will enable people make payments efficiently and instantly, because more people are not using cash anymore,” noted Chawa Mulengo, the Team Developer.

As participants in their first-ever COMESA Women In FinTech Hackathon, the team was happy to meet, network and collaborate with fellow innovators.

“We are grateful to COMESA Business Council (CBC) and HiPipo for the opportunity to showcase and refine our idea,” she said.

EcoPay featured on Day 35 of the 40 Days 40 FinTechs initiative; Zambia and Malawi edition. The roll-out of the 40 Days 40 FinTechs initiative in Zambia and Malawi followed its success in East Africa. Over the past 5 years, the 40 Days 40 FinTechs initiative has featured over 200 FinTech stories from Uganda, Tanzania, Kenya, and Rwanda. This initiative has also engaged hundreds of end-users and shared their stories with millions worldwide.

The primary objective of this initiative is to support and showcase innovative FinTech giants and start-ups from across Africa, with a focus on promoting financial inclusion and economic growth, in addition to giving start-ups access to the resources they need to develop new and innovative financial solutions that can benefit underserved populations. Such resources include but are not limited to Level One Project guidelines, Mojaloop Open Source Software and Inclusive Finance systems, etc. 

Millions of Africans, particularly women, children, and marginalized communities, struggle to access financial support due to barriers in traditional crowdfunding platforms, which require credit/debit cards.

Since most people in these communities rely on mobile money, they are excluded from global crowdfunding solutions, limiting their ability to raise funds for urgent needs.

RippleWave was formed to bridge this gap by providing a crowdfunding platform tailored for Africa, allowing individuals to raise funds directly from their communities via mobile money.

According to Abigail Musenge, the CEO and Co-Founder, RippleWave targets the underbanked to raise funds for any of their causes and projects, targeting vulnerable women as well as orphanages to raise funds via a web platform or USSD.

“In our platform we have been able to integrate financial inclusion best practices such as accessibility on low end phones and USSD functionality. It is a crowd-based platform available wherever one is found,” Musenge said.

Women in FinTech Hackathon Participation.

Team RippleWave participated in the 2025 COMESA Women in FinTech Hackathon and built this crowdfunding platform tailored for Africa.

According to its other co-founders, traditional crowdfunding platforms primarily rely on bank cards, excluding millions who depend on mobile money. They thus argue that by prioritizing mobile money integration, RippleWave unlocks accessible community-driven funding for those who need it most.

“Our competitive advantage is that we are mobile-money-first, meaning that anyone can be able to donate money regardless of them having a bank account or not,” added Mwansa Mwansa, a co-founder.

The team, along with 15 other participating teams, were taken through rigorous training on ideation, product development and business case presentations.  

In the end, they were happy with this incredible experience where they had a chance to network, collaborate, innovate and learn.

“The Hackathon gave us an opportunity to meet like-minded people from different countries solving everyday challenges,” noted Musenge.

“We are thankful to HiPipo and COMESA Business Council (CBC) for the opportunity to help us build a platform that is accessible to even people in rural areas,” she added.

RippleWave has been featured on Day 34 of the 40 Days 40 FinTechs initiative; Zambia and Malawi edition. The roll-out of the 40 Days 40 FinTechs initiative in Zambia and Malawi followed its success in East Africa. Over the past 5 years, the 40 Days 40 FinTechs initiative has featured over 200 FinTech stories from Uganda, Tanzania, Kenya, and Rwanda. This initiative has also engaged hundreds of end-users and shared their stories with millions worldwide.

The primary objective of this initiative is to support and showcase innovative FinTech giants and start-ups from across Africa, with a focus on promoting financial inclusion and economic growth, in addition to giving start-ups access to the resources they need to develop new and innovative financial solutions that can benefit underserved populations. Such resources include but are not limited to Level One Project guidelines, Mojaloop Open Source Software and Inclusive Finance systems, etc. 

Micro, Small and Medium Enterprises (MSMEs) are the backbone of Africa’s economy, contributing more than 80% of employment and 50% of GDP.

However, majority of MSMEs in Sub-Saharan Africa lack proper financial records, making it difficult for them to access loans, attract investors, or manage cash flow effectively.

In Malawi, an estimated 70% of small businesses struggle with unstructured financial records, significantly reducing their chances of securing formal credit.

This lack of financial visibility leads to poor decision-making, cash flow mismanagement, and missed investment opportunities. As a result, many start-ups in Africa fail within five years, with financial mismanagement being a primary cause.

It is for this reason that SpendSaver,a Malawian FinTech start-up was conceptualized.

According to Charity Kampanje, the CEO at SpendSaver, this mobile platform provides real-time tracking of revenue and expenses and enhances loan eligibility through automatic financial reports.

“The reasons why most MSMES don’t want to have financial records is because they find the process tiresome such as manually inputting records, there is also the complexity of tools on the market right now such as QuickBooks…so, for someone who is not financially literate, it is hard,” she said.

“The SpendSaver tool is different, because it provides real-time tracking of records and we are including mobile money platforms. Because most MSMEs come from the lower side of the economy, most of them don’t have smartphones, so we decided to have a USSD platform, but we also have a mobile App to ensure inclusion, we don’t have to leave anyone out…”   

Women in FinTech Hackathon Participation.

SpendSaver was one of 16 FinTechs from Zambia and Malawi that underwent rigorous product development during the 2025 COMESA Women in FinTech Hackathon for Zambia and Malawi.

According to the team members, the hackathon was an eye-opening experience, especially due to the training they received from industry-leading professionals across various areas.

“We have been able to learn quite a lot, from the basics of preparing a pitch-tech to legal aspects, and aspects such as Level One Project Principles, with emphasis on inclusion and open-source software.”

They expressed their gratitude to the organizers for the opportunity.

“We would like to appreciate COMESA Business Council (CBC), HiPipo and the Gates Foundation for the insightful sessions,” Kampanje said.

SpendSaver featured on Day 33 of the 40 Days 40 FinTechs initiative; Zambia and Malawi edition. The roll-out of the 40 Days 40 FinTechs initiative in Zambia and Malawi followed its success in East Africa. Over the past 5 years, the 40 Days 40 FinTechs initiative has featured over 200 FinTech stories from Uganda, Tanzania, Kenya, and Rwanda. This initiative has also engaged hundreds of end-users and shared their stories with millions worldwide.

The primary objective of this initiative is to support and showcase innovative FinTech giants and start-ups from across Africa, with a focus on promoting financial inclusion and economic growth, in addition to giving start-ups access to the resources they need to develop new and innovative financial solutions that can benefit underserved populations. Such resources include but are not limited to Level One Project guidelines, Mojaloop Open Source Software and Inclusive Finance systems, etc. 

BroadPay; a Zambian FinTech is supporting last mile financial inclusion through digital financial services accessible anywhere, anytime. The company processes electronic payments for different service providers ranging from mobile network operators, utilities like electricity & water companies and Internet merchants through self-service kiosks.

BroadPay’s flagship product is Lenco; a payments gateway that accept and make payments in Zambia with mobile money, bank transfers and cards.

“We are a payment company that helps businesses accept payments from their customers through cards and mobile money payments. We incorporated in 2012 and started looking for investors. Our operations started in 2013 after we got our first seed investment. We onboard our clients through our APIs available on our web page. Clients fill in the onboarding forms available on our website and get started,” Bright Chinyundu, the Founder and CEO of BroadPay said.

He added: “We started with bill payments so we deployed self service kiosks in shopping malls where people could deposit cash and pay for bills like airtime, electricity and pay TV. In 2018, we started to scale and developed an APP so that people from anywhere across the country could access our services. But this meant that we needed a payment solution. At that time, there was only one payment gateway which was a card payment gateway owned by a bank. This inspired us to build our own APIs and payment platform.”

Chinyundu stressed that interoperability and collaboration is key to the success of FinTech in Zambia and across Africa.

“Unlike other markets, in Africa, we have to build the foundation ourselves. For example, when we started, we had to build a payment gateway. That is the foundation. So, someone else who comes and says they want to build a digital wallet, they will have to collaborate with us because we already got a payment gateway. They now don’t need to go and start building from scratch. That is how important collaboration is,” Chinyundu said.  

He noted that the other issues affecting the FinTech industry are low trust in digital innovations, preference for cash over digital money and limited funding for FinTech innovations.

“We keep going out to look for money. In an ecosystem like this, we don’t only need the founders and companies building the products. We also need HiPipo, COMESA Business Council and other partners because without you, we will not get the additional support. Thank you for the 40 Days 40 FinTechs initiative as it is really supporting the ecosystem. We need enablers like you,” he concluded.

BroadPay featured on Day 32 of the 40 Days 40 FinTechs initiative; Zambia and Malawi edition. The roll-out of the 40 Days 40 FinTechs initiative in Zambia and Malawi followed its success in East Africa. Over the past 5 years, the 40 Days 40 FinTechs initiative has featured over 200 FinTech stories from Uganda, Tanzania, Kenya, and Rwanda. This initiative has also engaged hundreds of end-users and shared their stories with millions worldwide.

The primary objective of this initiative is to support and showcase innovative FinTech giants and start-ups from across Africa, with a focus on promoting financial inclusion and economic growth, in addition to giving start-ups access to the resources they need to develop new and innovative financial solutions that can benefit underserved populations. Such resources include but are not limited to Level One Project guidelines, Mojaloop Open Source Software and Inclusive Finance systems, etc. 

Africa has thousands of women savings and lending groups. Many of these are still informal, cash and paper based thus making them prone to administration mismanagement and funds misuse. It is such ills that Save and Remit services was founded to solve in Zambia.

According to Putty Kabango Muuka, the Founder and CEO of Save and Remit Services, this platform was born from the development of a digital application which caters for saving groups, village banking groups and cooperatives.

“The main focus of this application is to create a digital identity for these informal sector savings and lending groups and make them viable to microfinance institutions (MFIs) as well as give them a digital structure which also intensifies security in terms of payments because the application is linked to digital payments like mobile money and bank cards,” Putty Kabango Muuka said.

She added: “The Save and Remit application is currently present on the Google Play store. Our users are able to download it on the Google Play store. Once they download, they register their group and its details such as number of members, circle period and whether they would want to use the application for payments, savings plus administration which is all digitized. When they contact us, the registration is completed in less than 5 minutes. We then produce for them an 11 digits code to which the administrators of the group use to invite all their members. Once the members log on, they link themselves to the group using the 11 digits code and their administrators can confirm them on to the group.”

She noted that once onboarding is done, then the group and its members are able to transact digitally as per the services they signed up for.

“All transactions like savings are updated in real time. Every member can access their details and information from anywhere across the world. They are also able to download their statements which are generated in real time as members are transacting.

Kabango noted that while this platform was launched at the start of the COVID-19 pandemic, it picked up in 2022 when they were able to carry out pilot projects with organizations such as FSD Zambia.

“We currently have 50 saving groups that sit on our application with each group having a minimum of 20 members. We have at least 1000 members utilizing the APP.”

Kabango revealed that it is very difficult for FinTech start-ups to acquire certification and regulatory qualifications.

“For one to get a payment license, there a number of requirements needed. Also, the amount of money needed to acquire such a license is quite high for start-ups like ours. Also getting aggregation agreements with telecoms is hard as they also look at the volumes you have thus favoring already established FinTechs. Other challenges we are facing are high costs of new APP’ features development, and high cost for development of a USSD version to include those that don’t use smart phones.”

She applauded the 40 Days 40 FinTechs initiative for its gender intentional approach that supports women innovators and urged the initiative to further empower women through helping them address some of the challenges they face, working with regulators to improve certain regulations to enable more women to roll-out their ideas plus extending technical and financial aid if possible.

Save and Remit featured on Day 31 of the 40 Days 40 FinTechs initiative; Zambia and Malawi edition. The roll-out of the 40 Days 40 FinTechs initiative in Zambia and Malawi followed its success in East Africa. Over the past 5 years, the 40 Days 40 FinTechs initiative has featured over 200 FinTech stories from Uganda, Tanzania, Kenya, and Rwanda. This initiative has also engaged hundreds of end-users and shared their stories with millions worldwide.

The primary objective of this initiative is to support and showcase innovative FinTech giants and start-ups from across Africa, with a focus on promoting financial inclusion and economic growth, in addition to giving start-ups access to the resources they need to develop new and innovative financial solutions that can benefit underserved populations. Such resources include but are not limited to Level One Project guidelines, Mojaloop Open Source Software and Inclusive Finance systems, etc.  

Across Africa, informal cross border traders are irked by different bottlenecks. Among such challenges is lack of access to reliable, real-time trade and market information to support decision making.

It is this specific challenge that Trade Flow Analytics is addressing in Malawi. Trade Flow Analytics is a web solution that relies on data analysis to provide trade information including available markets and foreign exchange rates to cross-border traders.  

“We are a start-up Fintech that has been in the industry for less than a year. Basically, what we do is analyzing trade data to help cross border women. We make sure that these women have access to real-time data and able to have insights which are coming from a platform accessible any time so long as they have internet and a smart phone,” noted Deborah Jalakasi, the managing director of Trade Flow Analytics said.

She added: “Our platform is accessible on the Play Store with one having to download, install, subscribe at a small fee and then register. After registration, you can then login and access the dashboard. The dashboard has different modules such as market insights, forex, and trade regulations among others. We are delivering a data driven solution because when data is available, people are able to make good decisions.”

Jalakasi noted that this platform was inspired by her bad experience as an informal cross border trader operating between South Africa and Malawi.

“That time, I had no platform to refer to so when I got stock from South Africa, I came back to Malawi and tried to supply only to find that the prices had changed and I was at a loss. So, this idea came up for us to have an APP from which women can find the latest market information and avoid making loses.”

She noted that they first introduced the Trade Flow Analytics platform to women cross border traders at the Mchinji/Mwami border between Malawi and Zambia, with plans of rolling it out to other borders underway.

Jalakasi explained that as a start-up, their main challenges are getting updated trade data, digital & financial illiteracy, internet challenges, failure of many women traders to use smart phones and low user acceptance.

She urged the 40 Days 40 FinTechs initiative to support this platform through initiating collaborations with likeminded partners, capacity building and financial assistance.

“If the 40 Days 40 FinTechs initiative can come in with financial help, it will move us from one level to another. We shall produce posters and fliers that we shall use to sensitize and onboard more cross-border traders.”

Women in Fintech Hackathon winners.

Although developed in 2024, Trade Flow Analytics was upgraded in the inaugural COMESA Women in FinTech Hackathon for Zambia and Malawi, held in Lusaka in March, 2025. Thanks to the platform’s gender intentional approach and scalability potential, Trade Flow Analytics won this Hackathon with its winners flying home with USD 2,000 in prize money.

Trade Flow Analytics featured on Day 30 of the 40 Days 40 FinTechs initiative; Zambia and Malawi edition. The roll-out of the 40 Days 40 FinTechs initiative in Zambia and Malawi followed its success in East Africa. Over the past 5 years, the 40 Days 40 FinTechs initiative has featured over 200 FinTech stories from Uganda, Tanzania, Kenya, and Rwanda. This initiative has also engaged hundreds of end-users and shared their stories with millions worldwide.

The primary objective of this initiative is to support and showcase innovative FinTech giants and start-ups from across Africa, with a focus on promoting financial inclusion and economic growth, in addition to giving start-ups access to the resources they need to develop new and innovative financial solutions that can benefit underserved populations. Such resources include but are not limited to Level One Project guidelines, Mojaloop Open Source Software and Inclusive Finance systems, etc.