Art and Creatives take centre stage at the 2024 PSFU Women’s Day Katale


The Private Sector Foundation Uganda (PSFU) is currently hosting the third edition of the Women’s Day Katale, showcasing more than 200 exhibitors and their products.

Held at the Dam Waters Rugby Ground in Jinja City, the event commenced yesterday, Friday 15th and will conclude tomorrow, Sunday 17th of March.

During the Creatives business clinic, Daniel Kazibwe (popularly known as Raga Dee), a board member representing arts and creatives at PSFU, advised young artists to maintain professional boundaries with their managers to avoid conflicts.

“If you are going to support this girl, she should not be your girlfriend. Do not mix business with pleasure. As a girl who wants to make it in the sector, create a line between your business and your pleasure because, at the end of the day, the small mistake you make will cost your career,” he said.

Ahuurra Andrew, an audio engineer and Managing Director of Quad-A, noted the necessity for more training and awareness initiatives within the creative industry to protect girls and women.

“Our people need training and sensitization. We also need a code of conduct with music promoters and producers. The girls are being used and people are not accountable to anyone,” he said.

Other panelists included Sylvia Kyansuti – Musician, Jovia Lanisha – musician and Rachel Monique – Musician and Teacher.

Minus the Creatives Panel Discussion, Day two featured interactive business clinics and networking opportunities. Exhibited products include agricultural products, arts and crafts, clothing, hair and body care items, ICT banking products as well as lessons on hairdressing, shoe making, and marketing lessons.

Ucha David Karmu, managing director of Detra, specializing in energy solutions, noted the significance of such exhibitions in attracting new clientele.

Furthermore, Charlotte Neeza, the HiPipo FinTech Events Manager observed that while Women and Young girls continue to get interested in Science, Technology, Economics and Mathematics, they are being impeded by the absence of essentials such as smartphones, laptops and data.

“It is visible that most women have feature phones. Many have come on the stall to find out what Women in FinTech is all about but minus finding out, they cannot do much as they lack things like devices and data. This is an area that we must pay more attention to as we push for inclusive financial solutions.”

Under the theme “Bridging Economic Divides for Women’s Prosperity,” this season of the Katale receives support from the Young Africa Works Lead Firm Structure program, funded by the Mastercard Foundation.

The Women’s Day Katale serves as a vital platform for women entrepreneurs, enabling them to showcase their offerings to a diverse audience, thereby expanding their market presence and visibility.