Empowering the Future: Ambassador Damali Ssali Inspires Young Women Entrepreneurs at ‘Ambassador for a Day’ Event


Kampala, 10 June 2023 – In a groundbreaking event promoting gender equality and empowering young women in Uganda, Ambassador Damali Ssali recently facilitated a powerful pitching session at the British High Commission in Kampala. The event, called ‘Ambassador for a Day,’ showcased the commitment of Ambassador Damali Ssali and the partnering embassies to nurture a new generation of female leaders and entrepreneurs in Uganda.

‘Ambassador for a Day’ is an annual competition organized by the British High Commission Kampala in collaboration with the Danish Embassy, Swedish Embassy, and UN Resident Coordinator. The competition aims to foster ambition, inspiration, and momentum among young females, providing them with an exceptional opportunity to shadow and learn from inspirational female ambassadors and businesswomen in Uganda.

The event, which took place on Thursday, 1st June 2023, welcomed ten exceptional female students and potential entrepreneurs from across Uganda, aged between 14 and 18. These young women were selected as winners based on their responses to the question, “If you were the Ambassador, what would you do to support a more equitable business environment for young women in Uganda?” They were given the unique chance to spend a day shadowing ambassadors, with Ambassador Damali Ssali leading the way.

During the session, Ambassador Damali Ssali provided the young participants with valuable business pitching skills. The engaging and interactive event covered a range of topics, including networking, career advancement, idea actualization, confidence building, personal branding, standing out from the crowd, and effective positioning. The girls left the session equipped with practical entrepreneurial skills and a newfound sense of courage and self-assurance.

The participants were deeply grateful for Ambassador Damali Ssali’s extensive knowledge and unwavering generosity in sharing her wisdom and insights. One of the organizers, Tina Wamala, a Communications Officer at the British High Commission, Kampala, expressed her appreciation, stating, “We are grateful to Ambassador Damali Ssali for accepting the invitation to speak to this new generation of powerful girls who represent the future of our nation and the world. They are our future leaders and innovators.”

Among the outstanding participants were Loena Cheryl Kusasira from Mt. St. Mary’s College Namagunga, Michelle Nmamate from Asifiwe International Academy, Praxedes Atuha Ngabirano from Home School, Nicole Babirye from Nabisunsa Girls, Nicole Tinka Asimire from Heritage International School, Karen Kakyo Kaboyo from Kampala Diplomatic School, Alicia Mirembe Thanzan (homeschooling), Patricia Nakalaala from Onwards and Upwards Secondary school, and Gollapalli Pragna Sree from Delhi Public School, along with other remarkable individuals. Notably, winners selected by the Swedish embassy also had the privilege of participating in Ambassador Damali Ssali’s session.

About Ambassador Damali Ssali:

Ambassador Damali Ssali is the esteemed Chief Programs and Projects Officer at the Private Sector Foundation of Uganda (PSFU). With over 20 years of experience, including 15 years in senior management roles, Ambassador Ssali is a UK-trained chartered accountant who brings a wealth of expertise to her current position. Her professional interests encompass financial services, trade, business, innovation, and entrepreneurship.

Ambassador Ssali holds key positions such as Ugandan Ambassador to the United Nations Women Entrepreneurship Day Organization, Board Member of HiPipo Foundation, and Advisory Board Member of the African Council for Trade, Tourism, and Investment.