Flutterwave is passionate about helping businesses improve their customers’ experiences

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By Our writer

Offering the best services to customers is always at the heart of every business that wants to grow and live beyond its founders.

To realize this, businesses have to invest in offering the best customer experiences which in turn breeds customer loyalty.

And that is where Flutterwave comes in – a technology company that set out to simplify payments to enable businesses within Uganda and globally trade without worrying about how to get paid.

The firm, which currently operates in over 33 countries, serves over 10,000 merchants in Uganda, including 3,000 businesses, according to Nielsimms Sangho, the Flutterwave Uganda Country Lead.

They operate in partnership with companies such as Paypal, MasterCard and AliPay, among others.

“We are doing this to change the way businesses transact with their customers both in Uganda and in other parts of the world,” Sangho says.

In addition to providing a payments gateway, Flutterwave has also built a number of other products such as the Flutterwave Stores which provides a platform for businesses to sign up, upload and sell their products free of charge, without having to build a website.

This, according to Sangho, seeks to enable them serve the merchants better.

Women’s grant

In a bid to support the growth of women-owned businesses, Sangho says Flutterwave runs a women’s day grant, an annual competition that runs throughout March, where between five and 10 businesses from across the markets where the firm operates are given grants of between $5,000 and $10,000. This, he explains, is to help these women build strong businesses that can compete favourably in the men-led market.

Flutterwave, which initially set out to build a payments gateway for micro and small businesses, is among the companies participating in the ongoing second edition of the 40-Days 40-FinTechs initiative.

The #40Days40FinTechs initiative is organised by HiPipo in partnership with Crosslake Technologies, ModusBox and Mojaloop Foundation, and sponsored by the Gates Foundation.

Having participated in the first edition, Sangho notes that this platform is helping shine a light on the industry by creating public awareness and gradually building the needed trust for the growth of FinTech.

“As businesses in the financial space, we operate on trust; it is a trust business. People need to see you working and then they can trust you to process their money,” he says.

“And this is what the 40-Days-40-FinTechs platform has done; it has showcased us and what we are doing to the entire world. This has been a springboard for us,” he explains.

He adds: “We for instance have merchants who came to use our services after seeing during the first edition of the 40-Days 40 FinTechs. So, the initiative will help build trust in the entire ecosystem.”

While it currently does next-day settlements, Sangho says they are exploring how to it even faster, how to accept all devices and how to use USSD so as to involve all businesses that want to transact with them.

Sangho says that the existing market challenges provide an opportunity for FinTechs to innovate more to address them. 

“Inclusivity is a big problem; between 70 and 80 per cent of Ugandans are unbanked but this is an opportunity that we need to exploit,” he says.

He, however, adds that there is also need for increased public awareness about financial technology to boost usage.

Meanwhile, the HiPipo Chief Executive Officer Innocent Kawooya applauded Flutterwave for playing a great role in financial inclusion across Africa, as its products and services are impacting thousands of people at the last mile.

He further noted that FinTech in Africa offers attractive opportunities and investors are rightfully picking interest in the various startups offering a plethora of services, ranging from payments and lending, remittances and cross-border transfers, among others.

Flutterwave can be accessed on www.flutterwave.com