Social Media for Social Good?

423
1270

For consumers and brands alike, social media has become a powerful medium for sharing important causes and driving social-good movements.

Social Media Use in 2020
Studies show 97% of digital consumers have used social media in the past month and 84% of individuals with internet access use social media. Additionally, 50% of the world’s population uses social media, which translates to 3.8 billion people.

How social media can help companies build campaigns that bring awareness to important causes.

Consumers use a wide range of social platforms. The two most popular platforms are YouTube and Facebook, which are used by 73% and 69% of consumers, respectively. 37% of consumers use Instagram, and between 20% -28% of consumers use Pinterest, LinkedIn, SnapChat, Twitter, and What’sApp.

92% of Instagram users have either followed a brand, clicked on a brand’s website link, or made a purchase by using the site. 58% of Americans have become interested in a brand after seeing it on Facebook stories. 60% of Twitter users believe transparent, inclusive brands are more relevant. Additionally, plenty of businesses have tapped into social media’s potential: 140 million businesses have Facebook profiles, and $15 billion was spent on YouTube ads in 2019.

Social Good: What It Is and How It’s Done
Social good can be defined as engaging communities in person and on social media to create a positive impact. There are several ideas that can drive the promotion of social good, including sharing information about a cause, promoting events supporting social causes, creating content that drives meaningful engagement with a cause, and encouraging participation and donation by outlining the steps to do so.

Tips for Doing Social Good Using Social Media
Using social media for social good is a relatively new concept, so it’s important for business to keep a few tips in mind before planning a campaign.

Social Good the Right Way
Building an effective social good strategy involves several key components. For instance, it’s fundamental to choose a cause that complements or relates to your brand’s service or products. It’s also important to make sure you understand your values, make them a core part of your strategy, and ensure employee behavior aligns with these values.

Additionally, it’s important to make sure the individuals running the campaign have a connection to the cause. Avoid hiring celebrities or influencers who don’t have a personal connection to the cause. Instead, encourage employees and the community to speak about the cause and share their personal experiences.

When partnering with other brands, it’s important to make sure they share your values. This will help you reach a larger audience and promote community collaboration over competition. Don’t promote your brand in posts discussing the cause and remember to practice what you preach even when you think nobody’s looking. Along the way, interact with followers who are supporting your cause and thank them for their support and participation.

Brands Leading the Way
Brands have led many creative social-good campaigns, from donating water to women in developing countries to transforming San Francisco into Gotham to fulfill the wish of a 5-year-old cancer patient.

5 Brands and Campaigns That Nailed It
One example of a successful campaign was Garnier Men’s Powerlight a Village. The campaign created awareness of the lack of electricity in rural Indian villages by having people pedal bicycles that recorded the energy generated. Every like, share, and comment related to the activity provided a predetermined unit of energy.

Another successful campaign was Major Keys by Get Schooled. Featuring DJ Khaled as a spokesperson, the campaign raised awareness of the support available to first-generation college students by using Khaled-voiced content that encouraged participants to earn “badges” by passing web-based curricula associated with a soft skill.

A third campaign, Ford’s Invisible People Project, was built around the concept of giving a face to homeliness. The car giant did this by providing a Ford Flex and a company promoted social site to Mark Horvath, a former homeless individual that drove over 11,000 miles cross country interviewing homeless people.

Stella Artois partnered with Water.org – and spokesperson Matt Damon – to launch their Buy a Lady a Drink Campaign. The campaign provided women and their families in developing countries clean water for a month for every limited-edition bottle of Stella Artois purchased.

Finally, Clever Girls Collective and Make-a-Wish Greater Bay Area joined forces to create the #SFbatkid Campaign. The campaign fulfilled the wish of a 5-year-old cancer fighter named Miles by turning San Francisco into Gotham City and having Miles perform heroic acts around the city while dressed in a Batman suit.

Building Your Brand in a Good Way
By following best practices, social media can support social-good campaigns to reach huge audiences all over the world and create a lasting impact. Brands that put the needs of others before their own will be rewarded with increasing visibility to causes they are passionate about.

423 COMMENTS

  1. Taxi moto line
    128 Rue la Boétie
    75008 Paris
    +33 6 51 612 712  

    Taxi moto paris

    You really make it seem so easy with your presentation but I find
    this matter to be really something which I think I would never understand.
    It seems too complicated and very broad for me.
    I am looking forward for your next post, I will try to get the hang
    of it!

  2. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some
    experience with something like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  3. Hi, I do believe this is an excellent blog. I stumbledupon it 😉 I’m going to revisit
    yet again since I book-marked it. Money and freedom is the best way to change, may you
    be rich and continue to guide others.

  4. Have you ever considered about including a little bit more than just
    your articles? I mean, what you say is fundamental and all.

    But think of if you added some great visuals or video clips to give your posts more, “pop”!
    Your content is excellent but with images and video clips, this
    site could certainly be one of the greatest in its niche.
    Amazing blog!

  5. What i don’t realize is in reality how you
    are not really a lot more smartly-favored than you may
    be now. You are very intelligent. You recognize therefore considerably on the subject of this
    topic, produced me in my view imagine it from so many various angles.
    Its like women and men aren’t interested except it
    is something to do with Lady gaga! Your own stuffs great.
    At all times deal with it up! http://hydroxychloroquinea.audiovideoninja.com/

  6. My spouse and I stumbled over here coming from a different web page and thought I might as well check things out. I like what I see so now i am following you. Look forward to going over your web page yet again.

  7. Hey very nice site!! Guy .. Excellent .. Wonderful .. I will bookmark your site and take the feeds also…I’m satisfied to find numerous helpful info here in the submit, we need develop extra techniques in this regard, thanks for sharing.

  8. Excellent read, I just passed this onto a friend who was doing a little research on that. And he actually bought me lunch as I found it for him smile Thus let me rephrase that: Thanks for lunch!

  9. Can I just say what a aid to search out somebody who truly knows what theyre talking about on the internet. You undoubtedly know the way to deliver an issue to gentle and make it important. More people have to read this and perceive this aspect of the story. I cant believe youre not more standard because you undoubtedly have the gift.

  10. I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get got an shakiness over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly very often inside case you shield this increase.

  11. What i do not understood is in fact how you’re now not really a lot more well-favored than you might be right now. You are so intelligent. You already know thus significantly with regards to this matter, made me in my view consider it from numerous numerous angles. Its like women and men aren’t fascinated until it is one thing to accomplish with Girl gaga! Your individual stuffs outstanding. At all times deal with it up!

  12. Thank you for the sensible critique. Me and my neighbor were just preparing to do some research on this. We got a grab a book from our local library but I think I learned more from this post. I am very glad to see such wonderful info being shared freely out there.

  13. I simply wanted to compose a brief word so as to say thanks to you for the awesome strategies you are posting at this website. My considerable internet investigation has at the end of the day been recognized with good quality facts and techniques to exchange with my colleagues. I would tell you that we visitors actually are very lucky to live in a superb website with many perfect professionals with interesting plans. I feel very privileged to have come across your webpages and look forward to plenty of more fun minutes reading here. Thanks a lot again for everything.

  14. Hi! I could have sworn I’ve been to this site before but after browsing through some of the post I realized it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll be book-marking and checking back frequently!

  15. I do like the manner in which you have framed this particular difficulty and it really does present us some fodder for thought. On the other hand, through just what I have observed, I simply wish when the comments pile on that folks remain on issue and in no way start upon a soap box involving some other news of the day. All the same, thank you for this superb piece and though I do not really concur with the idea in totality, I value your point of view.

  16. The next time I learn a blog, I hope that it doesnt disappoint me as a lot as this one. I imply, I know it was my option to learn, however I actually thought youd have something interesting to say. All I hear is a bunch of whining about one thing that you would fix if you werent too busy in search of attention.

  17. Excellent items from you, man. I have consider your stuff prior to and you’re simply extremely wonderful. I actually like what you’ve bought right here, certainly like what you’re saying and the way wherein you are saying it. You’re making it enjoyable and you still care for to keep it wise. I can not wait to learn much more from you. That is actually a wonderful web site.

  18. Please let me know if you’re looking for a article author for your blog. You have some really good posts and I think I would be a good asset. If you ever want to take some of the load off, I’d really like to write some articles for your blog in exchange for a link back to mine. Please shoot me an e-mail if interested. Cheers!

  19. I haven’t checked in here for a while since I thought it was getting boring, but the last several posts are great quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend 🙂

  20. Thanks for another fantastic article. Where else could anybody get that type of info in such a perfect way of writing? I’ve a presentation next week, and I’m on the look for such info.

  21. Hello there I am so delighted I found your website, I really found you by accident, while I was looking on Yahoo for something else, Anyhow I am here now and would just like to say cheers for a incredible post and a all round thrilling blog (I also love the theme/design), I don’t have time to read through it all at the minute but I have saved it and also added your RSS feeds, so when I have time I will be back to read more, Please do keep up the great work.

  22. My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am anxious about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any kind of help would be greatly appreciated!

  23. Hmm is anyone else experiencing problems with the pictures on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog. Any suggestions would be greatly appreciated.

  24. My partner and I stumbled over here different page and thought I should check things out.
    I like what I see so i am just following you. Look forward to looking over your web page again.
    ps4 games allenferguson ps4 games

  25. It¦s really a nice and helpful piece of information. I¦m satisfied that you simply shared this helpful info with us. Please stay us up to date like this. Thanks for sharing.

  26. Wow! This could be one particular of the most beneficial blogs We have ever arrive across on this subject. Basically Magnificent. I’m also an expert in this topic so I can understand your hard work.

  27. I have recently started a web site, the info you provide on this site has helped me tremendously. Thanks for all of your time & work. “One of the greatest pains to human nature is the pain of a new idea.” by Walter Bagehot.

  28. Normally I do not learn post on blogs, but I wish to say that this write-up very compelled me to check out and do it! Your writing style has been surprised me. Thanks, very nice article.

  29. I am really loving the theme/design of your site. Do you ever run into any browser compatibility problems? A handful of my blog audience have complained about my site not working correctly in Explorer but looks great in Chrome. Do you have any ideas to help fix this issue?

  30. Aw, this was an extremely nice post. Taking a
    few minutes and actual effort to create a very good article… but
    what can I say… I hesitate a lot and never seem to get
    nearly anything done.

  31. Wow! This blog looks just like my old one! It’s on a completely different subject but it
    has pretty much the same page layout and design. Great choice of colors!

  32. Fantastic post however , I was wondering if you could write a litte more on this topic?
    I’d be very grateful if you could elaborate a little bit more.
    Appreciate it!

  33. Good day very nice web site!! Guy .. Beautiful .. Superb ..
    I will bookmark your web site and take the feeds also?
    I’m glad to find numerous useful information right here in the submit,
    we want work out extra techniques in this regard, thank you for sharing.
    . . . . .

  34. I am curious to find out what blog system you’re utilizing? I’m experiencing some small security issues with my latest website and I’d like to find something more risk-free. Do you have any solutions?

  35. Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.

  36. I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

  37. The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought youd have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention.

  38. How long Clomid lay one’s hands on to duty in support of men? Women misappropriate clomiphene Clomiphene Citrate This medication is habituated to to take up infertility in women. for close to five days on determined days of the month. If it works, Clomid improves the spouse’s fertility that mere month. Masculine treatment doesn’t work like that. With men, Clomid is most of the time enchanted over a number of days in the direction of at least three months .

  39. Thank you for sharing superb informations. Your website is very cool. I am impressed by the details that you¦ve on this web site. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my pal, ROCK! I found just the information I already searched everywhere and just could not come across. What a perfect web site.

  40. Why would someone functioning clomid side effects? Clomid is an word-of-mouth medication that can be used to increase ovulation. It works sooner than blocking estrogen receptors at the hypothalamus, which is an important “hormonal manage center” proper for the body. When this happens, the hypothalamus is stimulated to release follicle arousing hormone (FSH).

  41. This design is wicked! You most certainly know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!

  42. Nice blog here! Also your web site loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as fast as yours lol

  43. Magnificent goods from you, man. I have understand your stuff previous to and you’re just too great. I actually like what you’ve acquired here, certainly like what you are stating and the way in which you say it. You make it enjoyable and you still care for to keep it wise. I cant wait to read much more from you. This is really a wonderful website.

  44. Awesome site you have here but I was curious about if you knew of any discussion boards that cover the same topics discussed in this article? I’d really like to be a part of group where I can get feed-back from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Thanks a lot!

  45. Hey there, You’ve performed an excellent job. I’ll definitely digg it and in my view suggest to my friends. I am confident they’ll be benefited from this site.

  46. Howdy! Someone in my Myspace group shared this site with us so I came to take a look. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers! Terrific blog and great style and design.

  47. It’s really a cool and helpful piece of info. I am glad that you shared this useful information with us. Please keep us up to date like this. Thank you for sharing.

  48. Hello, you used to write wonderful, but the last several posts have been kinda boring… I miss your tremendous writings. Past few posts are just a little out of track! come on!

  49. I have been absent for some time, but now I remember why I used to love this website. Thank you, I’ll try and check back more often. How frequently you update your web site?

  50. Great – I should certainly pronounce, impressed with your web site. I had no trouble navigating through all the tabs and related info ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or anything, website theme . a tones way for your customer to communicate. Nice task.

  51. Hiya, I’m really glad I have found this info. Nowadays bloggers publish only about gossips and internet and this is actually irritating. A good web site with exciting content, this is what I need. Thank you for keeping this web-site, I will be visiting it. Do you do newsletters? Can’t find it.

  52. It is in point of fact a great and helpful piece of information. I am satisfied that you shared this useful info with us. Please stay us up to date like this. Thanks for sharing.

  53. Wow! This can be one particular of the most helpful blogs We have ever arrive across on this subject. Actually Magnificent. I’m also an expert in this topic so I can understand your hard work.

  54. Hi my family member! I wish to say that this article is awesome, great written and include approximately all vital infos. I’d like to look extra posts like this.

  55. Very interesting information!Perfect just what I was looking for! “To see what is right, and not to do it, is want of courage or of principle.” by Lisa Alther.

  56. Can tadalafil compel callousness attack. buy cialis tadalafil can provoke your blood put the screws on to plummet in the twinkling of an eye to an unsafe level if it is infatuated with any cialis for daily. You could seize tipsy, faint or have in the offing a boldness disparagement or stroke.

  57. Is online viagra prescription inauspicious for your heart. While viagra canadian pharmacy sildenafil is more substantially known in the interest of ration genital blood vessels lengthen to uphold an erection and, more recently, as a treatment instead of pulmonary hypertension, it has been design to experience inadequate conduct effect on the vulnerable heart.

  58. Heya fantastic website! Does running a blog such as this require a lot of work?
    I’ve virtually no knowledge of programming however I was hoping to start
    my own blog soon. Anyway, should you have any recommendations or tips for new
    blog owners please share. I know this is off subject however I simply wanted to
    ask. Appreciate it! 0mniartist asmr

  59. Hi there, simply become aware of your weblog through Google, and located that it is really informative. I’m going to be careful for brussels. I’ll be grateful when you proceed this in future. Lots of other people will likely be benefited out of your writing. Cheers!

  60. Hello very cool blog!! Man .. Beautiful .. Amazing .. I will bookmark your site and take the feeds additionallyKI’m satisfied to seek out so many helpful info here within the submit, we’d like work out more strategies in this regard, thank you for sharing. . . . . .

  61. I want to express some thanks to the writer just for bailing me out of this difficulty. Right after exploring throughout the the web and getting views that were not pleasant, I was thinking my entire life was done. Existing minus the approaches to the difficulties you have sorted out by way of the site is a critical case, and the kind that might have adversely damaged my career if I had not noticed your web page. Your expertise and kindness in touching every item was valuable. I’m not sure what I would’ve done if I had not come upon such a step like this. I can also at this time relish my future. Thank you very much for your skilled and sensible guide. I will not be reluctant to refer your web blog to anyone who ought to have tips about this subject.

  62. In this great pattern of things you actually secure a B- for hard work. Where exactly you actually misplaced me personally ended up being on your particulars. You know, they say, details make or break the argument.. And that could not be more accurate at this point. Having said that, allow me tell you just what did do the job. The text is incredibly persuasive and that is possibly the reason why I am making the effort in order to opine. I do not really make it a regular habit of doing that. Second, despite the fact that I can see the leaps in reasoning you make, I am definitely not sure of just how you seem to connect the ideas that make the actual final result. For right now I will yield to your issue however trust in the foreseeable future you actually link the dots much better.

  63. Thank you for another informative website. Where else could I get that type of information written in such an ideal way? I’ve a project that I am just now working on, and I have been on the look out for such information.

  64. I am really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it is rare to see a nice blog like this one nowadays..

  65. Can I just say what a relief to find someone who truly is aware of what theyre talking about on the internet. You definitely know tips on how to convey a problem to light and make it important. Extra individuals have to learn this and perceive this facet of the story. I cant imagine youre not more in style because you undoubtedly have the gift.

  66. Does your website have a contact page? I’m having problems locating it but, I’d like to shoot you an email. I’ve got some creative ideas for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it improve over time.

  67. Hey this is kinda of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding skills so I wanted to get advice from someone with experience. Any help would be enormously appreciated!

  68. Hi! This is my first visit to your blog! We are a team of volunteers
    and starting a new project in a community in the
    same niche. Your blog provided us useful information to work
    on. You have done a extraordinary job! 0mniartist
    asmr

  69. Hey there! Do you use Twitter? I’d like to follow you if that would be okay. I’m undoubtedly enjoying your blog and look forward to new posts.

  70. I don’t even know how I stopped up here, however I assumed this
    publish was once great. I don’t realize who you
    are but definitely you are going to a famous blogger when you are not
    already. Cheers! 0mniartist asmr

  71. Can I simply say what a reduction to seek out someone who truly knows what theyre speaking about on the internet. You undoubtedly know the right way to carry a problem to gentle and make it important. Extra individuals must learn this and understand this side of the story. I cant believe youre no more popular because you undoubtedly have the gift.

  72. I have not checked in here for some time as I thought it was getting boring, but the last few posts are great quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

  73. I think this is among the most important information for me. And i am glad reading your article. But want to remark on some general things, The web site style is wonderful, the articles is really great : D. Good job, cheers

  74. Hello! I could have sworn I’ve been to this blog before but after checking through some of the post I realized it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll be bookmarking and checking back often!

  75. Aw, this was a very nice post. In concept I wish to put in writing like this additionally – taking time and precise effort to make a very good article… however what can I say… I procrastinate alot and by no means seem to get something done.

  76. The core of your writing whilst appearing agreeable initially, did not really work well with me personally after some time. Someplace throughout the sentences you managed to make me a believer unfortunately only for a while. I nevertheless have a problem with your leaps in logic and you would do nicely to fill in those gaps. In the event that you can accomplish that, I will surely end up being fascinated.

  77. You can definitely see your expertise in the work you write. The world hopes for even more passionate writers like you who aren’t afraid to mention how they believe. Always follow your heart. “Every man serves a useful purpose A miser, for example, makes a wonderful ancestor.” by Laurence J. Peter.

  78. This is the perfect site for everyone who would like to find out about
    this topic. You understand a whole lot its almost hard
    to argue with you (not that I personally will need to…HaHa).
    You definitely put a new spin on a subject that has been discussed for years.
    Excellent stuff, just wonderful!

  79. Definitely believe that which you said. Your favorite reason appeared to be on the web the easiest thing to be aware of.

    I say to you, I certainly get irked while people consider worries that
    they just do not know about. You managed to hit the nail upon the top and defined out the whole
    thing without having side effect , people could take a signal.
    Will likely be back to get more. Thanks

  80. I like the valuable info you provide to your articles. I’ll bookmark
    your weblog and test again right here frequently.
    I am moderately sure I will learn plenty of new stuff
    right right here! Best of luck for the following!

  81. I really like your writing style, superb info, thanks for posting :D. “You can complain because roses have thorns, or you can rejoice because thorns have roses.” by Ziggy.

  82. whoah this blog is excellent i like reading your articles. Keep up the good work! You know, a lot of persons are hunting round for this information, you could aid them greatly.

  83. I have been exploring for a little for any high-quality articles or weblog posts on this sort of space . Exploring in Yahoo I eventually stumbled upon this website. Studying this information So i?¦m glad to express that I have an incredibly excellent uncanny feeling I came upon just what I needed. I most unquestionably will make sure to do not put out of your mind this website and give it a glance on a continuing basis.

  84. I haven’t checked in here for some time as I thought it was getting boring, but the last few posts are good quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend 🙂

  85. You completed some fine points there. I did a search on the matter and found mainly people will go along with with your blog.

  86. Hello everyone, it’s my first pay a visit at this
    web page, and piece of writing is actually fruitful in favor of me,
    keep up posting these articles or reviews.

  87. Asking questions are truly pleasant thing if you are
    not understanding anything totally, but this article gives good understanding
    even.

  88. An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers

  89. Undeniably believe that which you stated. Your favorite justification appeared to be on the internet the easiest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that they plainly do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks

  90. I was recommended this web site via my cousin. I’m now not certain whether or not this post is written through him as nobody else recognise such specified approximately my trouble. You’re amazing! Thanks!

  91. I’m really loving the theme/design of your blog. Do you ever run into any internet browser compatibility problems? A number of my blog audience have complained about my website not working correctly in Explorer but looks great in Opera. Do you have any suggestions to help fix this problem?

  92. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three e-mails with the same comment. Is there any way you can remove people from that service? Thank you!

  93. Having read this I thought it was very informative.
    I appreciate you spending some time and effort to put this informative article together.
    I once again find myself personally spending a
    significant amount of time both reading and leaving comments.
    But so what, it was still worthwhile!

LEAVE A REPLY

Please enter your comment!
Please enter your name here