#40days40Fintechs: Merchandise Uganda is linking sellers to buyers.


Our Reporter.

Merchandise Uganda, an e-commerce platform that connects sellers to buyers is increasingly gaining prominence in Uganda, owing to its ability to connect businesses to market across the globe easily.

Established in March 2019, the platform allows merchants to open mini-showrooms through which they market their products to potential buyers by posting product photos and adverts, reviews, tips and videos.

It has a number of sectors including agriculture, construction, manufacturing, legal logistics, hotels, education and family, general merchandise and health, among others, where people post their products, depending on the category.

Among the benefits are direct link between suppliers, business and buyers, awareness creation about available products, branding, helps local businesses link up with global buyers and also enabling businesses to participate in online auctioning.

Nurudin Busingye, the Merchandise Uganda Operations Manager said the firm was established with a view of creating a level playing field for people in business, irrespective of size

“You find that some businesses are unable to afford rent in particular areas even though they would have wanted to operate from that place. With this platform, services are affordable so anyone can market their products to potential buyers,” Busingye said.

Without divulging in to details, Busingye said that in a space of one and a half years, many businesses have benefited from enhanced brand visibility, which has resulted into increased sales.

The HiPipo CEO Innocent Kawooya commended Merchandise Uganda saying that it is doing a fantastic work of ensuing it digitally includes different people.

He, however, urged them to pay more attention to ensuring that they offer a full online experience to their customers that is free of glitches.


“As players in this space, we have to be extremely very customer sensitive because in the end, that is what speaks to customer experience. We need good practice of cyber security that speaks to customer needs and thoughts,” he said.

He added: “We are happy to celebrate you because you are doing a good job but we will be very glad to help you walk through the journey of ensuring that you do a full integration and complete the customer journey once and for all. This will ensure that a customer can have a full experience and allow you to integrate with interoperable payment systems that will enable you to scale in any market so as to serve more customers.”

Merchandise Uganda is among the firms participating in the ongoing inaugural 40-days-40-FinTechs project organized by HiPipo and in partnership with Crosslake Tech, ModusBox and Mojaloop Foundation.

The initiative seeks to enable FinTechs to innovate solutions that facilitate cross-network financial transactions at minimal risks to enhance access to financial services.

Running for 40 days, the project has seen the participating 40 FinTechs acquire interoperable development skills to improve access to financial services, using the Mojaloop open source software

Kawooya said the 40-days-40-FinTech initiative will be held annually so as to enable them continue shinning a light on prime stories in financial technology that are transforming millions of lives.