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Over 500 new mothers at Mulago Hospital were today sensitized on proper hygiene and health in their homes. In addition, they were rewarded with OMO Fast Action during an activation aimed at demonstrating a better, faster and more enjoyable washing experience.
The fastest stain removal formulation in Uganda, has since its launch as promised continued to educate and reward consumers, both individuals and businesses, sensitizing and demonstrating its superiority while giving them a chance to win various prizes.
Mothers, being the natural caregivers, control the home and children’s hygiene hence the move by Unilever to reach out to the new mothers Hospitals for this sensitization drive.
The sensitization drives have been taking place over the past one month and have covered Kampala’s main hospitals including Mengo, Nsambya, Kibuli, Naguru, Kawaala, Kisenyi, Kisugu, Komambogo and Kitebi, these will continue to upcountry hospitals to give chance to new mothers to experience the brand and get to learn about family hygiene and health.
Speaking after the Activity in Mulago, Unilever Uganda Marketing Manager said, “One of our core beliefs as Omo is that “dirt is good”! We believe that through play and exploration, the development and creativity of our children is achieved.I assure all our mothers and consumers that your search for the best stain removal detergent has come to an end so encourage your children’s natural curiosity”.
Omo will continue storming various markets, supermarkets, hospitals, ladies clubs and washing baysacross the country giving the public an opportunity to win various exciting prizes but most importantly getting them to experience the new brand attributes through trial and wash demos.
