…as Tusker Malt Lager doubles sponsorship for the annual meet to UGX 200 million

Uganda Breweries Limited, through its premium brand Tusker Malt Lager, has today announced sponsorship of the 72nd annual Uganda Open Golf Tournament scheduled for the 1st – 6th September, 2014 at the luscious grounds of the prestigious and historic Uganda Golf Club.

Following successful conclusion of the 2013 Uganda Open that attracted astrong contingent of both international and local golfers, Uganda Breweries Limited has this year doubled its title sponsorship to UGX 200 million for what is expected to be a scintillating and competitive 2014 Tusker Malt Uganda Open.

Tusker Malt Lager will be sponsoring the Uganda Open for the fourth consecutive year and has also doubled the professional category prize moneyfrom UGX 50 million last year to UGX 100 million. This is in a bid toraise the profile of the game within the region and sub-saharan Africa also attract notable professional players from around the globe. It is expected that this year, Ugandan golf could finally be host to star professionals from the Sunshine and European Tour.

The Uganda Golf Club has a tremendous golf course that has been designed and maintained to world class standards and the 2014 Tusker Malt Uganda Open will see over 400 golfers – both local and international amateurs, professional and guest golfers – tee off in the much anticipated five-day competition.

Making the announcement, Grace Nshemeire, the Uganda Breweries Limited Marketing Director said, “Since our maiden sponsorship in 2010, the Uganda Open has been growing in stature and popularity amongst professional and amateur golfers from all over the region.We are determined to make golf one of the essential vehicles for socio-economic transformation in Uganda. Cumulatively, we have so far spent UGX 700 million in sponsorship of the tournament and this year, we are doubling the kitty.”

She added, “We have doubled the sponsorship to resonate with the importance that we see the high net worth individuals attaching to the game. This is a premium tournament in Uganda’s golf calendar and we believe this time, the tournament will be even more exciting.”

This promises the fans a superb and exciting tournament and it will be interesting to see how competition pans out between the defending champion and other elite golfers that have won some of the top tournaments that have been held so far in the country.

“The game of golf has steadily grown in Uganda and we have seen a rise in the number of club memberships across the country, both by male and female golfers, young and old. The Uganda Open offers golfers a chance to shine at the big stage, and to showcase Uganda to international golf tournaments.” said the Uganda Golf Union President, KiryowaKiwanuka.

Kiwanuka added that the theme of the 2014 Tusker Malt Uganda Open; ‘Sport, Tourism, hospitality and Friendship’ gels in with the ideals that the Union is pushing for.

The tournament will kick off on the first day with a Practice Round followed by the Pro-Am tournamentwhere sponsors and their guests will be invited to test their golfing skills as well as interact with their peers across different industries and sectors.

The third day will see the official Tee-off of the tournament and commencement of round 1 which will include Pros with the game heating up in day two as round 2 to include Pros and round 1 of the subsidiary event gets underway.

The fifth day will see a very exciting encounter in the round 3 for the Pros and round 2 of the subsidiary event after which the curtains will close on the Tusker Malt Uganda Open 2014 on the sixth and final day as round 4 for the Pros comes to a close and later on the crowning of the winner will take place at an exciting and fun filled Prize Giving Ceremony and thereafter a dinner by sponsors at the 19th hole.

Tusker Malt Lager embodies the spirit of the game of golf; it is brewed for longer than other contemporary lagers giving it that unmistakably rich, smooth premium taste that is widely recognized and that consumers have grown to love. The game of golf shares in the characteristics of Tusker Malt Lager – both being premium but accessible.

“To the Uganda golf professionals and amateurs who will participate this year, we wish you the best of luck and Ugandan golf fans will be awaiting for yet another local champion”, said the UBL Marketing Director in conclusion.