South African Tourism Hosts African Road Show at Serena Conference Centre



South African Tourism (SAT) hosted their Africa Roadshow, in the form of trade workshops, on the 12th March 2014 at Serena conference centre.

The purpose of the roadshow is to create a platform wherein the East African travel trade can engage with South African tourism products, establish new relationships as well as maintain the existing ones. The roadshow also serves a platform for the attendees to explore future business deals.

Owned by South African Tourism, the roadshowforms part of their approved 2013/14 business plan and annual marketing calendar. Statistics show that as of June 2013, 8,089 Ugandanshad travelled to South Africa, a 7% increase from the previous year and a factor that highlights the potential for future business growthbetween the two countries.

Various South African products were exhibited with the aim of creating an opportunity to sell relevant stock to the East African market. A minimum of 100 traders per trade workshop were in attendance, with topics ranging from visa processes/ requirements; evolution from traditional to digital e-marketing; to new plans on Africa attracting new trade partners were shared and discussed.

The roadshows started in West Africa, specifically Ghana and Nigeria; and will continue onto Angola and later include the East Africancountries of Uganda, Kenya and Tanzania. These trade roadshows are a great opportunity forthe Uganda travel trade to explore trade linkages with South African Tourism’s trade platforms, like INDABA,as well as to give Ugandans a chance to showcase their products to participating West Africa states.