Samsung to Focus on Enterprise Business forays into A3 Printer copier segment

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Samsung Electronics East Africa Ltd has reiterated its commitment to small and medium size enterprises and corporate business’s with its foray into the A3 multifunction printer segment in East Africa. Designed specifically to meet the needs of enterprise and SMBs, the MultiXpress series comes fully loaded with features such as ergonomic design, compact size, advanced controls, high reliability, duplex printing and ease of operation. With this new series, the company is confident about strengthening its position in these sectors and has developed an aggressive go-to-market strategy for tapping the market across top cities in the country. With the entry into the A3 printer segment, Samsung enterprise business aims to contribute to 10% of Samsung East Africa total turnover over the next few years

“As organizations rapidly expand their businesses, we want to empower them with innovative technology that helps them to evolve and grow their business with a competitive edge. We today offer a suite of innovative, high-quality and reliable smart enterprise devices and solutions that address all business needs across education, healthcare, hospitality, retail and financial sectors. Our entry into the A3 printer segment of the market is a confirmation of our commitment to offering new dimensions in printing solutions to both enterprise and SMBs,” said Mr. Jung Hyun Park, President Samsung East Africa.

“We will continue to introduce printing solutions that are customized for regional and user environments, thereby providing perfect products that satisfy local customer needs. Over the next fiscal year, we plan to become a leading player in the A3 MFP market. Keeping in line with this aim, we will be focusing on establishing and consolidating our regional distribution channel by partnering with Copy Cat Ltd as our direct distributors for A3 printers and Solutions.” Mr. Park added.

 “We understand that all businesses are cost conscious, as they look for ways to maximize their profits. This range of printers come with – longer lasting toner capacity which, combined with other features such as the polymerized toner that contributes to reduced power consumption, offers users a competitive total cost of ownership,” Mr. Park concluded.

Officiating as the Guest of Honour representing the Minister of state for ICT the director of information and broadcasting in the ministry Eng. John Mayanja lauded Samsung and copycat for launching the printer copier in Uganda “As Government we support your initiative in bringing the latest and most advanced products onto the Ugandan Market I am certain this printer will be very popular among Ugandan businesses as the overall cost of operations, is of great concern for small and big businesses alike, these printers will go a long way towards improving many companies bottom line”.

The global electronics company has partnered with The Copy Cat Uganda Ltd. in offering managed printer solutions. This service will enable corporates to acquire the Samsung printers without incurring much expense by leasing from The Copy Cat (U) Ltd. Users can choose from a laser black & white or coloured printer.

“For users who want to purchase the printers, we are offering all these great Samsung products at competitive prices compared to what is available in the market,” said Mr. Sahil Patel, Country Head, The Copy Cat (U) Ltd.