MTN Uganda launches New Business Position campaign



Moving along its new preposition of leading the delivery of a bold new digital world, MTN Uganda through its MTN Business platform has launched a new business positioning which advocates for fresh and new methods of doing business with the sole aim of helping business owners achieve progress and growth.

The MTN new business campaign comes against the backdrop of a series of SMS Business trainings that saw over 1,000 SMEs in Gulu and Mbarara benefit from MTN Business trainings in the last quarter of 2013.

Talking about the New Business Campaign, MTN Chief Marketing Officer Ernst Fonternel said in the new world, there is need for new thinking adding that MTN is leading the way in handing down to its customers in the business world, the New World thinking using the analogy of the coffee brewing process which requires the right steps for a good product.

He said: “This is the real deal. It is a world where people in business will always be connected to their businesses and their key account manager is just a phone call away. It is a world of solutions that meets and grows your needs. We are employing the latest technologies in addition to provision of next level support which we are optimistic will make small businesses bigger and big businesses better”

“You will agree with me that old ways of doing business can hold people back, while new ways have the potential to drive people forward and that’s exactly what the solutions offered by MTN business is all about. In the new campaign we demonstrate the “new ways” across various different business sectors in the value chain using the analogy of the journey of coffee along the value chain from bean to cup, as we tell the success story”. Fonternel added

To supplement the New Business Campaign, MTN has also launched a promotion where 4 lucky winners will win a fully connected office. The following “Fully connected Office” prizes are available

1st Prize: 1 Desk Computer, 1 Laptop, 2 Tabs, 2 Fixed Lines, 2 LTE Routers and a 2Mbps MTN Broadband connection for 12 months.

2nd Prize: 1 Laptop, 2 Tabs and 2 LTE Routers

3rd Prize: 2 Tabs and 2 LTE Routers

4th Prize: 2 Tabs and 2 LTE Routers

Fonternel said the launch will be characterised with customer engagement tents in the 6 popular malls in Kampala where a cup of fresh coffee will be served to all customers who visit the tent.

Fonternel said the campaign which is premised on the journey of coffee with a theme “meet over coffee”is MTN’s ways of reaching out to its diverse base of customers with innovative solutions to help them better their lives.

MTN has also continued to provide products and services aimed at making the lives of the business community as well as SMEs a whole lot more efficient like MTN Cloud services that is a one-stop shop for all business related data/software solutions.

Over the years the SME market has experienced exponential growth and has become an important element of Uganda’s economic growth. This background has led MTN to consistently support this vital and delicate sector of the economy.

About MTN Uganda

Launched in 1998, MTN Uganda is the leading communications operator in Uganda, offering Mobile and Fixed telecommunications, Mobile Money Services and Internet Service Provisioning. As of 30 September 2013, MTN Uganda recorded 8.4 million subscribers across Uganda. Visit us at and for our football fans Customers can also follow us on and for assistance.

About the MTN Group

Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 30 September 2013, MTN recorded 203.8 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan,South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. More info on