Partnership shines spotlight on Africa, via infographics-based series and special news app
Africa’s leading mobile operator, MTN, is the commercial partner for CNN International’s multi-platform initiative ‘Africa View’, which tells the story of Africa’s diversity, dynamism and role on the global stage.
Through its integrated television and digital sponsorship campaign, MTN is proud to partner with CNN International on its programme to showcase Africa’s social and economic progress. The advertising and sponsorship campaign is focused on the ‘Africa View’ infographics series, which runs on CNN International’s highly popular television and digital platforms. Consumers will also have access to a dedicated news app for ‘Africa View’, when it’s launched later in 2015.
The ‘Africa View’ vignette series airs within CNN’s flagship news and current affairs programme ‘Connect the World with Becky Anderson’. The series provides background and context to trends, figures and initiatives shaping the African continent.Dynamic, entertaining, modern and inspirational in style, the insert showcases topics and influential sectors driving African countries, from education and energy to technology and innovation.
MTN’s campaign around ‘Africa View’ marks the latest development in a long-standing commercial partnership between the two companies, dating back many years. This successful legacy includes a cross-platform advertising campaign around a flagship Africa-focused business programme, exclusive sponsorship of the ‘2010 South Africa World Cup Updates’, and brand advertising campaigns on the international network.
The new, bespoke campaign sees the MTN brand feature prominently across CNN platforms in Europe, Middle East and Africa, positioning MTN amongst CNN’s upscale audience. The latest EMS figures released by Ipsos in July 2014 show CNN as the undisputed number one international news brand in the Middle East and Africa, reaching a larger audience than all direct news competitors in every metric across both regions on TV, digital and cross-platform.
Antonio Canto, Vice President, Advertising Sales, CNN International said: “We’re delighted MTN and CNN’s long-standing relationship continues to develop and grow. The development of the ‘Africa View’ segment is perfectly suited to reach a global audience, providing dynamic content and insights about the continent. We are proud to partner with MTN on this exciting new venture.”
Jennifer Forrester, MTN Group’s Executive for Marketing said: “CNN reaches an important segment of customers and key stakeholders in our markets and globally. This partnership provides an important platform for MTN to be associated with CNN telling the story of how people in Africa are taking advantage of the technology boom and favourable economic conditions to change their lives and take the continent forward. As MTN, we feel privileged to have the opportunity to be commercially associated with CNN bringing these special stories its viewers.”
Notes to Editors:
About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 385 million households around the globe. CNN International, awarded “News Channel of the Year” by the Royal Television Society in 2013 and 2014, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 42 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.
About the MTN Group
Launched in 1994, the MTN Group is a leading emerging market operator, connecting subscribers in 22 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 30 September 2014, MTN recorded 219,2 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo-Brazzaville), Rwanda, South Africa, Sudan, South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. Visit us at www.mtnbusiness.com www.mtn.comand www.mtnmmo.com