Mirinda announces launch of new exciting comedy platform



Ugandans love to laugh and will soon have plenty more to tickle their funny bone following the launch of Mirinda comedy platform on Wednesday, April 9, 2014 at Laftaz Comedy Lounge at Centenary Park.

The hottest comedic talent from Uganda’s premier comedy groups will work alongside some top musicians in Uganda to deliver a fresh breath of air to a host of vibrant and appealing events to Uganda audiences over the next eight months, starting this weekend in Jinja and Mbale on Friday and Saturday respectively.

Speaking at the launch of Mirinda Comedy, Mr. Innocent Tibayeita, the head of Sales and marketing at Crown Beverages Limited, said: “As we have a proven track record of supporting talent and keeping our consumers entertained after a hard day’s work, we felt the time was right to take Uganda’s comedy credentials to another level and tie it in with Mirinda’s free your fun side thematic.

Mr Tibayeita added: “Mirinda has been a strong partner to Ugandan comedy. We have invested over Shs500 million in bringing laughter to Ugandans. This year we are here to revolutionalise comedy by continuing to tap into our existing partnership with Laftaz and Fun Factory. We are, however, expanding the partnership so as to bring leading comedians on board, tap into Ugandans’ love for music and take this fantastic experience outside Kampala and to the rest of the country. I am thus proud to announce our Shs400-million-sponsorship package to comedy in Uganda with half of that in media support and the rest directly facilitating the comedy experience.”

Besides Kampala, Mirinda Comedy will be experienced in Jinja, Mbale, Mbarara and Gulu among other towns and some of the comedians expected to give doses of laughter to our

audiences are Anne Kansiime, Prince Ehmah, Salvador Idiringi, Alex Muhangi, Abbey Mukiibi, Patricko Mujuuka, Afande Kelekele, Hannington Bugingo, Frobisher Lwanga, Gerald Rutaro, Dolibondo, among others.

The musicians are Jose Chameleone, Aganaga, Siza Bafana, Bobi Wine, Gudlyf Crew, among others.

The Mi rinda Comedy, Ms Berna Kizza, the brand manager, said embodies the true character ofbrand Mirinda, which comes in a variety of flavors including; Fruity, Orange, Pineapple and Green Apple.

“We’ve tapped very talented individuals, both established and up-and-coming who fit the Mirinda DNA, to create a spectrum of original content that many of our consumers have been yearning to have for years,” Kizza added.

The entrance charge at the upcountry shows is Shs7,000, but it will come with a free soda at the gate.