Mapula Bodibe; MTN Uganda CMO: Professional Profile

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Mapula Bodibe is a qualified Chartered Marketer with over 15 years marketing experience, 10 of which have been spent working in the Telecommunications sector. She has extensive experience developing profitable Customer Value Propositions to drive sales and revenue, whilst building long lasting relationships with customers. She was involved in the pioneering World first launch of the MTN Zone product within the MTN Group in 2007 and has contributed to the strength of the MTN brand through the development of highly competitive products and services.

Mapula Bodibe started her Marketing career in 2000 as Customer Marketing Representative at Unilever South Africa.   In 2003, she became an Assistant Brand Manager at Yum Brands Inc., one of the world’s largest quick service restaurant companies with over 41,000 outlets in more than 120 countries. In 2005, she joined MTN South Africa as a Market Segment Manager looking after the Mass and emerging market segments, where she worked her way up to eventually take up the role of General Manager for Consumer Marketing in 2010; a position she held for 4 years until her recent appointment as the Chief Marketing Officer for MTN Uganda.

In her current role as Chief Marketing Officer, Mapula’s primary responsibility is to define and execute the organization’s overall marketing strategy, build the brand and drive market share growth and generate revenue through the development of successful marketing initiatives. Her areas of expertise include Strategic Marketing, Market research and Segmentation, Pricing, Product development and Management, Business Intelligence, Customer Relationship Marketing, Marketing communications, Advertising, Public relations, Sponsorships and Trade marketing across the Consumer and Enterprise sectors.

She holds a Bachelor of Commerce degree in Economics, a Postgraduate diploma in Marketing as well as a Master’s in Business Administration, all from the University of South Africa.

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