Luke Goggin acquires new role as airline’s North Africa and European boss



British Airways’ corporate sales Chief Luke Goggin has been appointed asthe airline’s new area general manager for North Africa and Europe.

Luke, who is currently head of corporate sales for the airline, will takeup his role this month following Gavin Halliday’s move to becomemanaging director of flying reward scheme, Avios.

Drew Crawley, British Airways’ chief commercial officer, said: “Luke’scommercial experience outside of the airline, as well as the last two yearshe has been working in our UK&I sales and marketing team, gives me greatconfidence that the momentum and strong results delivered by the team inEurope under Gavin Halliday, will continue.”

Following his appointment, Luke Goggin, said: “The last two years leadingBritish Airways’ corporate sales function have been fantastic.

“As a team we have been able to significantly improve all of our corporatecustomer satisfaction measures as well as building a more sustainablecommercial base for the airline. I am now really looking forward to workingwith my colleagues across Africa and Europe.”

“I’m delighted to be taking on North Africa and Europe role, especiallywhen we’re expanding the network across the region, launching some greatnew services from Heathrow to popular Mediterranean destinations such asMykonos, Santorini, Oporto, Malaga and Faro.”

Luke joined British Airways in November 2011, but started his sales careerin 2000 after a stint playing rugby for premiership side Exeter Chiefs.Prior to joining the airline he worked for nine years at Whitbread where hestarted as a national account manager before rising to become head of salesfor over 600 Premier Inn hotels.



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