Heineken Launches ‘Baby’ Beer.

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A new beer is in town. Most of you must have seen the hashtag #AtDuskWeRise trend on twitter last week. Well it was a social media campaign held by Heineken Uganda as they were introducing a new ‘baby’ beer in their portfolio. Desperados was eventually unveiled on Friday at Kisementi based, ‘Sky Lounge’ night spot.
The night was fun-filled. It saw revelers nod and dance to Techno and Pop music played by DJ Kasbaby. Before unveiling the much anticipated drink, patrons were treated to soft drinks and bites as they chatted the night away.
 
Juliana Kagwa, Heineken Uganda Country Manager then took journalists into an illustration of how the new drink is taken and divulge into the origin and details of the alcohol content.
 
“Desperados was the world’s first tequila-flavoured beer; it is flavoured using authentic Tequila from Mexico and has a superior balanced taste,” Kagwa, told media personalities.
She added that Desperados is a unique combination of gold coloured, lager beer with a kick of real Tequila flavor. “Desperados is a different a brand attuned to the tastes and lifestyle of the Ugandan consumer who is all about fun, parties, wild nights out and adventure. This beer was first launched in 1995, and is now present in 66 countries,” she added.

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