2014 promises to be even more special for DStv’s Female viewers with Africa’s premier pay television launching a campaign featuring specialised programming that is geared towards the female segment.
Female DStv subscribers will be treated to romantic comedy shows, dramas, romantic movies and reality shows across several channels such as The Style Network, Entertainment Television, M-Net Series Reality, TLC Entertainment, Telemundo, Ebony Life and BBC Lifestyle. There will also be great programming for kids on various channels including Disney Junior, Cartoon Network, Disney XD, JimJam and the Channel ED to provide the young ones with fun stories, adventure and education.
According to Tina Wamala, PR and Communications Manager for MultiChoice Uganda the DStv product is synonymous with top class entertainment and quality. “It has a wide range of genres! From music, movies, fashion, series, lifestyle and soaps; to news, documentaries and current affairs – we have it all. Telemundo, one of the latest channels on the platform has garnered a lot of popularity amongst our female viewers bringing romance and love right in their living rooms”.
She continued “Key highlights of the campaign will see DStv’s numerous female subscribers win spa treatments courtesy of DStv in partnership with Soothing Spot Spa one of Uganda’s leading wellness clinics. All subscribers will be required to do is answer simple questions related to female programming on partnering radio stations and subscribers who respond correctly will get the full pampering treatment”.
Explaining why DStv had decided to launch the campaign Tina noted that the female segment was a very important part of the business they constitute almost 50% of our client base and we have decided to recognise them accordingly by rewarding them with the Spa treatments and providing programming content that is geared towards their tastes. Some pioneering TV channels tailored for women on DStv includesM-Net Movies Zone,AfricaMagic, E! Entertainment, Sony Entertainment Television, Style and Telemundo.
There are several programs tailored for all categories of viewers and they are available on all DStv bouquets. These programs showcase women in positions of power and serve as an inspiration to women across Africa and these includes, CNN’s Amanpour, Impact With MishalHusein, The Fixer, Oprah’s Masterclass and 53 Extra. There are also other entertaining programs for women such as @ Home With Michelle Attoh and Joselyn Dumas, KimoraSimon?s House Of Fab, Keeping Up With The Kardashians andThe Real Housewives of Atlanta.Female programming is available on all five DStv bouquets – $10 (access), $20 (family), $33 (compact), $54 (compact plus) and $84 (premium) but the channel line-up is dependent on the bouquet one subscribers to.
The DStv female campaign starts on the 9th of April and will last two months until 31st May 2014.