Digital Migration picks up pace in Uganda as Urban TV launches on GOtv

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Get ready to live and love to watch your favorite local stars on GOtv when one of Uganda’s most popular free-to-air channels Urban TV starts airing on GOtv, channel 95 from Tuesday, 23 June 2015.

This exciting new development comes exactly one week after Uganda joined the rest of the world in the process of migrating to full digital broadcasting and switching off its analogue signal in the South Central region.

“Brand research has confirmed that Urban TV is Uganda’s fastest growing and one of the most watched channels in the country,” stated Susan Nsibirwa, Head of Marketing and Communication of the Vision group who added that, “this growth has been driven by its very entertaining local programming, most which has been produced in house. Putting Urban TV on GOtv will take the channel to the next level and open it up to a much wider countrywide audience.”

Urban TV will treat viewers to a variety of entertaining local programmes for the entire family. These include the very popular Sqoop on Sqoop hosted by Mary Luswata, Skizzy, Fashionista, Business Unusual, Rated Next plus programmes containing showbiz news, the latest and hottest music videos, current affairs and news from Uganda.

“The digital migration is here and real,” noted Charles Hamya, the General Manager of MultiChoice Uganda. “Carrying Urban Television on our DTT platform fits perfectly within our migration strategy which considers the promotion of quality local content to be an indispensible ingredient in supporting the growth and development of the African television industry. Our viewers have been urging us for a while now to bring Urban onto our platforms because of its popularity I am glad we have been able to respond to their requests.”

Hamya also dismissed reports of a decoder shortage saying, “MultiChoice imported hundreds and thousands of decoders in preparation for the migration. We have a more than adequate supply in our stores and storages around Kampala so Ugandans need not panic. Our sales and distribution model is fully operational and we have more than 1, 000 sales points located all over the country.”

MultiChoice set-top boxes are available at the MultiChoice Uganda office as well as branded agent outlets and major retail partners like Game, Nakumatt or Tuskys.  “MultiChoice has been preparing for the migration over 10 years so we are ready, this is the reason why, we switched off our analogue signal in 2005, well before the migration deadline,” added Hamya. 

Start your digital migration journey with Free-to-air GOtv decoders with no monthly subscription for 125,000 UGsh and Pay television decoders at only 60,000 inclusive of one month free subscription on the GOtv bouquet.

Urban TV will go live on GOtv, channel 95 from 23 June, 2015 at 12:00pm CAT.

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