HiPipo Consulting, Research and Advisory together with HiPipo Digital Media have conducted Uganda’s Midsize Companies Internet Presence Survey, Case Daily Monitor 2011, Top 100 Midsize companies. The survey aimed to establish the rate at which Uganda midsized companies have embraced the web with the minimum requirement being having a functional website. The yearly Daily Monitor Top 100 list of midsize companies was chosen as the case to use since this list is drawn with comprehensive financial research hence is a good representative of the financial health status and operational efficiency of Uganda’s midsize companies.

The results of the Internet Presence Survey, presented in this report, indicate that 60 of the top 100 midsize companies lack functional websites. By functional this survey refers to a website with at least 5 navigable pages. 40 of the companies have Good/Ok websites though most are not updated and many lacked professional look and feel to match their brands. With this sample, we can conclude that even as the internet and web presence is growing, Uganda’ midsized companies still have much to do to fully embrace the web to a level where all the top 100 midsize companies can have functional and well updated websites as a minimum for their online presence.

Of the Daily Monitor, 2011, Top 10 Midsize Companies, only three have Good/Ok websites, two have Poor websites either not developed or lacking at least 5 pages whereas 5 companies including the company that was the number 1 of the top 100 midsize companies list completely lack a website.

Download Uganda’s Midsize Companies Internet Presence Survey Report Here

About HiPipo

Consulting, Research and Advisory

Our Consulting, Research and Advisory focus on Business and Technology that spans web, mobile and social.  We provide proprietary research, consumer and business data, custom consulting, events and online communities with advisory to guide leaders in Business, IT, marketing and strategy. We are responsible for the strategy, design and development of some of the most influential digital experiences such as HiPipo.com. We work with big and small companies to build ongoing, continuous relationships with consumers through effective use of social media and mobile platforms. We host, design and develop web and mobile applications.